{"title":"Aditivo y refuerzo","description":"","products":[{"product_id":"spray-treat","title":"Tratamiento en spray de Prorituals","description":"\u003cp\u003e\u003cstrong\u003eTratamiento de Vitaminas\/Proteínas\u003cbr\u003eRepara, Fortalece, Restaura\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSpray Treat es una imprimación proteica que ayuda a reconstruir y desenredar. Ideal como relleno de porosidad, contiene Proteína de Trigo, Seda, Soya y Amaranto. Este spray ligero se sugiere antes de cualquier servicio de color.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0520\/5327\/8901\/files\/Peta_CF_Logo_480x480.png?v=1616079782\" alt=\"\" \u003e\u003c\/span\u003e\u003c\/fuerte\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eINGREDIENTES BOTÁNICOS CLAVE:\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eGlicerina (derivada\u003cbr\u003ede plantas), extracto de Humulus Lupulus (lúpulo),\u003cbr\u003eflor de caléndula officinalis (caléndula)\u003c br\u003eExtracto, almidón de triticum vulgare (trigo),\u003cbr\u003eExtracto de flor de árnica montana, alantoína\u003cbr\u003e(derivada de raíz de consuelda), seda hidrolizada,\u003cbr\u003eProteína de trigo hidrolizada, Proteína de soja hidrolizada\u003cbr\u003e, Proteína de amaranto hidrolizada, \u003cbr\u003eNiacinamida (Vitamina B3), Biotina (Vitamina\u003cbr\u003eB7), Ácido ascórbico (Vitamina C), Acetato de tocoferilo\u003cbr\u003e(Acetato de vitamina E), Palmitato de ascorbilo\u003cbr\u003e(Palmitato de vitamina C).\u003c\/p \u003e\n\u003cp\u003e\u003cstrong\u003eCÓCTEL DE ESTILO OIL ME UP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- ACEITE DE SUEÑO \u0026amp; TRATAMIENTO EN AEROSOL\u003c\/p\u003e\n\u003cp\u003e Crea un increíble tratamiento de aceite caliente para cualquier tipo de cabello. Dispense media onza de Dream Oil y un cuarto de onza de Spray Treat en un tazón. Mezclar y calentar ligeramente en el microondas. Aplique la mezcla sobre el cabello lavado con champú y secado con toalla en el tazón, luego masajee en el cuero cabelludo. Peine con un peine de dientes anchos y aplique una gorra de plástico. Coloque debajo de la secadora a fuego medio durante 20 minutos. Esto ayudará a devolverle la vida al cabello.\u003c\/p\u003e","brand":"Prorituals","offers":[{"title":"8.2oz","offer_id":35684848763042,"sku":null,"price":8.5,"currency_code":"USD","in_stock":true},{"title":"33oz","offer_id":40415974686882,"sku":"PRST33","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/prorituals-spray-treat-8-2oz-18601949167778.jpg?v=1652878967"},{"product_id":"itely-equalizer-200-ml-bottle-pro-colorist","title":"Itely ProColorist Ecualizador ","description":"\u003cp\u003eFluido de parabenos reequilibrante instantáneo para cabello dañado enriquecido con el exclusivo Hyalu Colorplex. Reconoce y restaura las zonas del cabello excesivamente porosas y más sensibilizadas, restableciendo el equilibrio hidrolipídico natural. Equalizer mejora la absorción del color, asegura la uniformidad y prolonga la vida útil del servicio de color para obtener resultados de alto rendimiento. Ideal para reequilibrar el cabello poroso y el color desteñido. MODO DE USO: rocíe sobre el cabello seco o húmedo antes del servicio de color. No enjuagar.\u003c\/p\u003e","brand":"Itely Hair Fashion","offers":[{"title":"Default Title","offer_id":35733912027298,"sku":"","price":11.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/itely-procolorist-equalizer-18655139397794.jpg?v=1652870876"},{"product_id":"copy-of-itely-equalizer-200-ml-bottle-pro-colorist","title":"Itely ProColorist Protector de cuero cabelludo ","description":"\u003cspan\u003eFluido protector especial para la piel enriquecido con el exclusivo Hyalu Colorplex y agentes calmantes. Recomendado para cueros cabelludos sensibles o pieles con rojeces, Scalp protector crea una película protectora sobre la piel sin alterar el resultado del color.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMODO DE USO: En caso de pieles sensibles o con rojeces, aplicar directamente sobre la piel , mezcle alternativamente 10 ml en el compuesto de color, luego continúe con la aplicación normal.\u003c\/span\u003e","brand":"Itely Hair Fashion","offers":[{"title":"Default Title","offer_id":35733943156898,"sku":"","price":16.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/itely-procolorist-scalp-protector-18655260934306.jpg?v=1652870863"},{"product_id":"ph-modulator-itely-oh-my-blonde","title":"Itely OMB Modulador de pH ","description":"El modulador de pH Oh My Blonde inhibe el aclarado de las melaninas naturales y naturaliza el efecto de los tintes de oxidación. Bastan unas pocas gotas para mitigar la alcalinidad de la crema tonificante, evitando el aclarado del cabello natural. El exclusivo \u0026amp;-Plex™ Bond Repair, un complejo de aceites preciosos y mantecas vegetales, ayuda a mejorar el brillo y la resistencia del cabello, haciéndolo más fuerte y saludable.","brand":"Itely Hair Fashion","offers":[{"title":"Default Title","offer_id":35797680554146,"sku":"ITOMBM3","price":18.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/itely-omb-ph-modulator-18731654250658.png?v=1652837567"},{"product_id":"dennis-bernard-tca-the-color-accelerator","title":"Dennis Bernard TCA The Color Accelerator","description":"\u003cp\u003eThe Color Accelerator (TCA) the original color accelerator, processes permanent color, semi-permanent color, demi color, bleach, foil \u0026amp; high lift applications in half the time when added to any manufacturer’s color or lightening product.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHere’s how it works:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Color Accelerator, TCA, is a hair color additive that slows down the processing of hydrogen peroxide while driving color molecules deeper into the hair shaft. The formula’s antioxidant (Vitamin E) allows TCA to help develop the color molecules completely in less time while Jojoba \u0026amp; Mineral Oil condition \u0026amp; moisturize the hair \u0026amp; scalp.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eUse with any manufacturer’s color\/bleach\u003cbr data-mce-fragment=\"1\"\u003eVirtually eliminates fade-out\u003cbr data-mce-fragment=\"1\"\u003eCan be used with or without heat to cut processing times by 1\/2 to 2\/3.\u003cbr data-mce-fragment=\"1\"\u003eLeave hair shiny and in super condition\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTCA can be used with any manufacturers peroxide activated semi, demi, permanent colors and lighteners (foils, hi-lifts on the scalp services). Works with creme colors. Great with all conditioners and permanent wave neutralizers. TCA works with 10 volume to 100 volume peroxide.\u003c\/li\u003e\n\u003cli\u003eTCA helps create your own oil-based formula. TCA provides excellent gray coverage on resistant heads, less fadeout and better overall condition of the hair while also offering fast processing options.\u003c\/li\u003e\n\u003cli\u003eDuring perm and wave services, TCA eliminates curl relaxation and super conditions for more shiny and resilient curls. \u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTCA Will not over-process hair color. \u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTCA costs pennies per application. \u003cbr\u003e \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDO NOT use TCA if client is allergic to Mineral Oil.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dennis Bernard","offers":[{"title":"1.25 oz","offer_id":36456685535394,"sku":"DBTCA","price":21.99,"currency_code":"USD","in_stock":true},{"title":"4 oz","offer_id":36456685568162,"sku":"DBTCA4","price":57.99,"currency_code":"USD","in_stock":true},{"title":"2 oz","offer_id":44466595299490,"sku":"","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/dennis-bernard-tca-the-color-accelerator-1-25-oz-19527820279970.jpg?v=1652852516"},{"product_id":"dennis-bernard-tra-the-resistant-assistant","title":"Dennis Bernard TRA The Resistant Assistant","description":"\u003cp\u003eThe Resistant Assistant (TRA) is a three minute pre-softener that deposits hair color quicker on super resistant hairlines, trouble spots and whole resistant heads.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePerfect to use with semi, demi and permanent color\u003cbr data-mce-fragment=\"1\"\u003eCan be applied before wrapping perms to soften resistant hair\u003cbr data-mce-fragment=\"1\"\u003eUse on coarse or resistant hair prior to straightening to help breakdown the curl\/wave faster\u003cbr data-mce-fragment=\"1\"\u003eWorks with all manufacturers’ color\/chemical lines with no damaging effects.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse for super resistant hairlines, trouble spots and\/or whole resistant heads to deposit quicker and hold services longer \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePerfect to use with semi-permanent, demi-permanent and permanent color \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCan also be applied before wrapping perms to soften resistant areas \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse on coarse or resistant hair prior to straightening to help breakdown the curl\/wave faster.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStylist Case Studies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eMrs. Rodgers comes in for a permanent color; her hairline and her right temple area never seem to cover. To correct this coverage problem, spray \u003cstrong\u003ePOWERTOOLS The Resistant Assistant\u003c\/strong\u003e \u003cstrong\u003e(TRA)\u003c\/strong\u003e onto hairline and right temple area, rub in and apply color as usual.\u003c\/p\u003e\n\u003cp\u003eJohn likes a demi-permanent color to cover his gray without giving him a severe line of demarcation as his hair grows out. His one disappointment is that the demi-color seems to fade quickly. To give John increased longevity with the color and better coverage, spray \u003cstrong\u003eTRA\u003c\/strong\u003e over the whole head, rub in and color as usual.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGloria likes to get perms every 4 months. Her left side relaxes within two weeks. Her stylist always has to redo that side at the risk of ruining the rest of the perm. The solution: spray \u003cstrong\u003eTRA\u003c\/strong\u003e on the left side before beginning to wrap the perm, wrap and process as usual. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROFITABLE TIP:\u003c\/strong\u003e Advertise your new presoftening treatment (\u003cstrong\u003eTRA\u003c\/strong\u003e) that you include Free with every color service for covering resistant gray hair. Let your competitors wonder what you are up to.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDISPENSING INSTRUCTIONS:\u003c\/strong\u003e Before color services, spray \u003cstrong\u003eTRA\u003c\/strong\u003e on resistant trouble spots, hairlines and\/or on whole resistant heads, rub gently in (use gloves) and apply color as usual. When doing a perm or straightening service, spray \u003cstrong\u003eTRA\u003c\/strong\u003e on once after shampooing, comb through and proceed with service as usual.\u003c\/p\u003e","brand":"Dennis Bernard","offers":[{"title":"Default Title","offer_id":36456745205922,"sku":"DBZIK","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/dennis-bernard-tra-the-resistant-assistant-19527920222370.jpg?v=1652852335"},{"product_id":"dennis-bernard-stb-stop-the-burn","title":"Dennis Bernard STB Stop The Burn","description":"\u003cul\u003e\n\u003cli\u003ePrevents chemical burns, itching, scalp irritation, and peroxide damage with color, perms and Other chemical services \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual-Action, can be mixed into color\/lightener formula, perm lotion or relaxer and\/or can be applied directly from bottle to scalp \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWill not affect the processing action of any chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePrevent skin \u0026amp; scalp irritation, burning, itching, chemical burn \u0026amp; allergic reactions. STB, Stop the Burn, is a conditioning agent that alleviates the hair and scalp from the effects of harsh chemical processes. The active ingredient is menthol which provides a soothing sensation that helps relieve irritation.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAdd 20 drops of STB to color mixture, bleach or perm solution.\u003cbr data-mce-fragment=\"1\"\u003eAdd 2-3 drops directly to sensitive, irritated or itchy scalp areas to eliminate irritation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStylist Case Studies\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eChuck, a stylist for years, noticed that more and more of his color clients asked for a tail comb while processing to scratch their itchy heads. He wished there was a safer and more professional way to handle the challenge. Wish granted - \u003cstrong\u003ePOWERTOOLS\u003c\/strong\u003e stop The Burn (STB) added into the color formula and\/or applied directly from bottle to the problem area of the scalp Will eliminate the itching.\u003c\/p\u003e\n\u003cp\u003eRose always complains about her color itching and burning, aggravating both her scalp and stylist. lt's to the point that her stylist wishes she would go to someone else! lt's not Rose's fault, the solution is to add STB to her color mixture. Happy client, happy stylist!\u003c\/p\u003e\n\u003cp\u003eJosephine loves to do perms. To avoid any problems with the perm solution irritating the clients' skin, she applies STB directly to the hairline before placing the cotton around the client.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROFITABLE TIP\u003c\/strong\u003e: Dispense 5 drops of \u003cstrong\u003eSTB\u003c\/strong\u003e into perm solution to prevent uncomfortable irritation to the client.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDispensing Instructions\u003c\/strong\u003e: Add 20 drops of STB to color, bleach\/lightener mixture or 5 drops to perm solution. \u003cstrong\u003eSTB\u003c\/strong\u003e can also be applied directly to sensitive areas, right out of the bottle, to eliminate irritation.\u003c\/p\u003e","brand":"Dennis Bernard","offers":[{"title":"Default Title","offer_id":36456828731554,"sku":"DBSTB2","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/dennis-bernard-stb-stop-the-burn-19527975829666.jpg?v=1652852521"},{"product_id":"dennis-bernard-god-gray-oxidizing-drops","title":"Dennis Bernard GOD Gray Oxidizing Drops","description":"\u003cp data-mce-fragment=\"1\"\u003eGray Oxidizing Drops (GOD) covers resistant gray completely.  G.O.D. can be used with any manufacturer’s permanent, demi \u0026amp; semi-permanent hair color; do not use with color stains or temporary colors. As with all Dennis Bernard products, G.O.D is color friendly and can be used with all other POWERTOOL color additives.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% gray coverage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWorks with any (color+developer) color line\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRed color family is enhanced \u0026amp; intensified\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDoes not affect processing time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eCovers resistant gray completely \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompatible with The Color Accelerator (TCA) and all POWERTOOLS products \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps color penetrate better \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdds depth and shine to any manufacturers hair color \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDoes not affect processing time \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGray Oxidizing Drops (\u003cstrong\u003eG.O.D\u003c\/strong\u003e) can be used in any manufacturers color to cover resistant gray hair. Permanent, demi and semi-permanent color performance is improved by adding \u003cstrong\u003eG.O.D\u003c\/strong\u003e into the formula. The Red Color family is especially enhanced and intensified when \u003cstrong\u003eG.O.D\u003c\/strong\u003e drops are included. Maximum color absorption with shortened processing time is achieved by mixing \u003cstrong\u003eG.O.D\u003c\/strong\u003e and The Color Accelerator (\u003cstrong\u003eTCA\u003c\/strong\u003e) into the color mixture. \u003cstrong\u003eG.O.D\u003c\/strong\u003e is compatible I with ali shades of color and with ali \u003cstrong\u003ePOWERTOOLS\u003c\/strong\u003e products. 'Adding 3-5 drops of \u003cstrong\u003eG.O.D\u003c\/strong\u003e to shampoo refreshes red and warmer toned colors. As with all Dennis Bernard products\u003cstrong\u003e G.O.D\u003c\/strong\u003e is color friendly, helping to lock in hair color and to prevent color fadeout, guaranteed!\u003c\/p\u003e\n\u003cp\u003eGray Oxidizing Drops, \u003cstrong\u003eG.O.D,\u003c\/strong\u003e can be used with \u003cstrong\u003eTCA\u003c\/strong\u003e, with or without heat All \u003cstrong\u003ePOWERTOOLS\u003c\/strong\u003e products are compatible and can be used separately or together with each other.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/THRTHTR_480x480.jpg?v=1619198677\" alt=\"\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/THRTHTR_480x480.jpg?v=1619198677\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePLEASE NOTE: The normal color the G,O.D liquid is reddish brown. When combined with your color, the mixture Will appear to have a different color tone than your eye is used to seeing. This is normal and Will have no effect on your desired end result\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cstrong\u003eGREAT TIPS FOR GRAY COVERAGE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e-When applying color on gray hair take thinner sections and apply to both sides so the hair can be saturated with color throughout the sub section. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e-Remember the higher the level, the less dye load contained in the formula. Don't set the client up for unrealistic expectations. To get complete gray coverage, use a level 8 or darker. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e-Gray \u0026amp; white hair lacks warmth so it Will always show the full impact of the base in a tint; Reds Will look pink, drabs Will have a greenish or bluish hue, etc.\u003c\/p\u003e\n\u003cp\u003eA good rule of thumb for mixing your formula to cover gray is: \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e25% gray or less use 25% neutral base color and 75% desired shade \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e50% gray use 50% neutral base color and 50% desired shade \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e75% gray or more use 75% neutral base color and 25% desired shade \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour utmost professional judgment is also a key ingredient.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe core formula must be correct before adding additives such as \u003cstrong\u003ePOWERTOOLS\u003c\/strong\u003e Gray Oxidizing Drops \u003cstrong\u003e(G.O.D)\u003c\/strong\u003e to enhance the results.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG.O.D\u003c\/strong\u003e Will add concentrated red and yellow to your formula further balancing the neutral tones while at the same time gently lifting the cuticle allowing better color penetration.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG.O.D\u003c\/strong\u003e Will not alter the color's tonal value and the cuticle Will realign when the color is rinsed.\u003c\/p\u003e\n\u003cp\u003eDo not use G.O.D in any color stains or temporary colors such as Matrix Prizms, Sebastian Cellophanes, Clairol Jazzing, Special Effects, etc. \u003cbr\u003e\u003cbr\u003eThe permanent dyes in gray oxidizing drops need a peroxide based color in order to balance the formula and assist in covering gray properly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA SIMPLE RULE WHEN FORMULATING: \u003cbr\u003eThe color of tint Will dominate the final result when the tint is two levels darker than the lightened melanin. The color of the lightened melanin Will dominate the final result if the tint is the same leve' or lighter than the natural hair color. The effect the lightened melanin has on the colored hair becomes more visible as the tint fades. Once you learn this rule of formulating,you Will understand that you can not lift dark natural color and achieve a cool tone. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dennis Bernard","offers":[{"title":"Default Title","offer_id":36456988999842,"sku":"DBGOD","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/dennis-bernard-god-gray-oxidizing-drops-19528067252386.jpg?v=1652852882"},{"product_id":"dennis-bernard-cbc-color-balance-corrector","title":"Dennis Bernard CBC Color Balance Corrector","description":"\u003cp\u003e\u003cstrong\u003eColor Balance Corrector (CBC) \u003c\/strong\u003eeliminates brassy, red or gold tones from yellow, white and gray hair. It tones down warm, red \u0026amp; gold tones on dark hair for a true ash effect. \u003cstrong\u003eCBC\u003c\/strong\u003e can be used in shampoo, bleach or color mixture.\u003c\/p\u003e\n\u003cp\u003eSizes Available\u003cstrong\u003e:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e1 oz. \u0026amp; 4 oz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro-Tip:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCustomize your client’s at-home shampoo keeping warm \u0026amp; brass tones out between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEliminates brassy, yellow, red or gold tones from yellowed white, blonde and gray hair\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTones down warm, red and gold tones on dark hair for a true ash effect\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCan be used in shampoo, bleach or color mixture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExtremely cost-effective\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStylist Case Studies \u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStefanie left the salon loving her highlights. When she got home she decided her highlights were too gold. When she called the salon to complain, she was pleased to hear, \"No problem, come right in, it can be fixed with one shampoo. \" One pump of back bar shampoo with 3-5 drops of \u003cstrong\u003ePOWERTOOLS \u003c\/strong\u003eColor Balance Corrector (\u003cstrong\u003eCBC\u003c\/strong\u003e) and Stefanie was happy again! Her stylist did the color correction in no time and it only cost the salon pennies using \u003cstrong\u003eCBC\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eMrs. Gold always sees red with her level 5 brown. To correct it, her stylist adds \u003cstrong\u003eCBC\u003c\/strong\u003e to her color mixture. lt is the easiest and most cost effective way to neutralize warm, red or gold tones with darker hair colors.\u003c\/p\u003e\n\u003cp\u003eMany clients pull warm tones during highlighting. To avoid using toners and to save yourself time, add 11\/2 teaspoons (1\/4 ounce) of \u003cstrong\u003eCBC\u003c\/strong\u003e to your bleach mixture. To avoid using toners during color processing, add 20 drops (1\/4 ounce) to color mixture, and\/or 3 to 5 drops during shampooing when hair gives off a warm tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROFITABLE TIP: An added benefit of CBC is its unique property of being able to customize the client's at-home shampoo keeping warm and brass tones out between salon visits (Charge $5.00 for dispensing into their shampoo). Clients can also purchase CBC and add a quarter of an ounce to their bottle of shampoo or add three drops to their normal amount of shampoo before applying. Advise the client of possible staining and to use caution when using at home.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDISPENSING INSTRUCTIONS:\u003c\/strong\u003e Use 1\/4 unce of CBC in your color or lightener\/bleach mixture. When shampooing use 3-5 drops of \u003cstrong\u003eCBC\u003c\/strong\u003e in one pump of shampoo depending on porosity of hair.\u003c\/p\u003e","brand":"Dennis Bernard","offers":[{"title":"1 oz","offer_id":36457139241122,"sku":"","price":4.49,"currency_code":"USD","in_stock":true},{"title":"4 oz","offer_id":36457139273890,"sku":"","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/dennis-bernard-cbc-color-balance-corrector-1-oz-19528212840610.jpg?v=1652855935"},{"product_id":"tressa-watercolors-base-drops-direct-dye-booster-hair-color","title":"Tressa Watercolors Base Drops Direct Hair Color","description":"\u003cp\u003eSo simple! So fun! These Watercolors base drops will add extreme color. This direct dye technology will touch up faded or uneven color. You can use it to tone blondes or even create an all new hair color.\u003c\/p\u003e\n\u003cp\u003eTIP: You can also add it to styling cremes or gels for even more contained concentration.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/Untitled-1_480x480.jpg?v=1653326607\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMix Tressa Watercolors Intense \u0026amp; Metallic Direct Color Shampoos with Tressa Watercolors Base Drops Direct Hair Color for these amazing cocktails!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003e1oz Shampoo to 1 pump Base Drops:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/1_658bc656-f1d3-47f0-91c7-bb12f45b0969_1024x1024.jpg?v=1653326628\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/2_b121aae0-68a1-4746-bf6d-e25a1a414c79_1024x1024.jpg?v=1653326648\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/3_07529e0a-8132-4834-95cc-3d9f0e1ee69d_1024x1024.jpg?v=1653326720\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/4_35952af7-e62f-4336-9e68-743acaecaadf_600x600.jpg?v=1653326748\" alt=\"\"\u003e\u003c\/div\u003e","brand":"Tressa","offers":[{"title":"Blue","offer_id":36797877616802,"sku":"TRWBDB4","price":14.58,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":36798412882082,"sku":"TRWBDP4","price":14.58,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":36798412914850,"sku":"TRWBDPR4","price":14.58,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":36798412947618,"sku":"TRWBDS4","price":14.58,"currency_code":"USD","in_stock":true},{"title":"Teal","offer_id":37867562434722,"sku":"TRWBDT4","price":14.58,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":37867564761250,"sku":"TRWBDR4","price":14.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/tressa-watercolors-base-drops-direct-hair-color-28291137044642.jpg?v=1652815436"},{"product_id":"tresssa-watercolor-classic-intense-metallic-shampoo-hair-color","title":"Tressa Watercolors Intense \u0026 Metallic Direct Color Shampoos","description":"\u003cp\u003e\u003cb data-mce-fragment=\"1\"\u003eIntense Color Depositing Shampoos!\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGet ready to intensify your color with the Tressa\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eWatercolors Intense Color Shampoo\u003c\/b\u003e! Made to refresh, maintain and intensify your wildly intense hair color. Each application deposits more color leaving you in complete control of how vivid and intense you want the color. Colors great on pre-lightened hair and natural level 7 and higher. Effective and safe on all hair types.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIntense Metallics \u003c\/strong\u003eInfuses your colored, highlighted, or pre-lightened hair with metallic tones while delivering color protection, conditioning \u0026amp; superior shine.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/oceansalonsystems.com\/collections\/temporary\/Temporary\"\u003eShop Our Temporary Hair Color Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/Untitled-1_480x480.jpg?v=1653326607\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMix Tressa Watercolors Intense \u0026amp; Metallic Direct Color Shampoos with Tressa Watercolors Base Drops Direct Hair Color for these amazing cocktails!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003e\u003cstrong\u003e1oz Shampoo to 1 pump Base Drops:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"4191\" width=\"532\" style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/COCKTAILS_LONG_PIC_2048x2048.jpg?v=1653400895\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Tressa","offers":[{"title":"Intense Teal","offer_id":36798412292258,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Intense Pink","offer_id":36798412325026,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Intense Red","offer_id":36798412357794,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Intense Green","offer_id":36798412390562,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Intense Blue","offer_id":36798412423330,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Intense Purple","offer_id":36798412456098,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Intense Turquoise","offer_id":36798412488866,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Intense Lilac","offer_id":36798412521634,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Intense Peach","offer_id":36798412554402,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Metallic Steel","offer_id":36798412587170,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Metallic Bronze","offer_id":36798412619938,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Metallic Copper","offer_id":36798412652706,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Metallic Gold","offer_id":36798412685474,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Metallic Rose Gold","offer_id":36798412718242,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Metallic Silver","offer_id":36798412751010,"sku":"","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Metallic Silver Liter","offer_id":36798412783778,"sku":null,"price":27.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/tressa-watercolors-intense-metallic-direct-color-shampoos-28987361132706.jpg?v=1652805346"},{"product_id":"ref-soft-semi-permanent-boosters-hair-color","title":"REF Soft Demi Permanent Hair Color Additive\/ Boosters","description":"\u003cp\u003ePure colour tones used to enhance or neutralize hair colour!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"REF Stockholm","offers":[{"title":"Blue","offer_id":36810570989730,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true},{"title":"Gold","offer_id":36810573217954,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":36810580164770,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":36810582720674,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true},{"title":"Violet","offer_id":36810585768098,"sku":null,"price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/ref-soft-demi-permanent-hair-color-additive-boosters-violet-20037963808930.jpg?v=1652824971"},{"product_id":"scruples-menz-1-minute-stabilizer","title":"Scruples Menz 1 Minute Stabilizer","description":"A unique haircolor system specifically designed for men with time and privacy in mind. MENZ 5 Minute Haircolor processes in 5-10 minutes at the shampoo bowl, making the service quick, convenient and discreet.\u003cbr data-mce-fragment=\"1\"\u003eBlends or completely covers gray hair\u003cbr data-mce-fragment=\"1\"\u003eCan be used alone or as a custom blend, perfect for any client\u003cbr data-mce-fragment=\"1\"\u003eColors in a matter of minutes as a full head or partial application\u003cbr data-mce-fragment=\"1\"\u003eSafe for use on beard and mustache","brand":"Scruples","offers":[{"title":"Default Title","offer_id":36828430631074,"sku":"SCM1MS","price":12.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/scruples-menz-1-minute-stabilizer-20055110189218.jpg?v=1652812725"},{"product_id":"color-whip-haircolor-thickener","title":"Scruples Color Whip Haircolor Thickener","description":"Color Whip allows colorists to control the consistency of BLAZING Highlighting \u0026amp; Color System, HIGH DEFINITION Color Gel, and MENZ 5 Minute Haircolor formulation to the viscosity they desire. Thickens any hair color mixtures consistency without affecting processing or performance.","brand":"Scruples","offers":[{"title":"8.5 oz","offer_id":36852320960674,"sku":"","price":6.87,"currency_code":"USD","in_stock":true},{"title":"33 oz","offer_id":36852320993442,"sku":"","price":17.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/scruples-color-whip-haircolor-thickener-33-oz-20092046672034.jpg?v=1652828213"},{"product_id":"tressa-peq-porosity-equalizer","title":"Tressa PEQ Porosity Equalizer","description":"\u003cp\u003ePEQ Porosity Equalizer\u003c\/p\u003e\n\u003cp\u003e• Evens porosity levels from root to end \u003cbr\u003e• Ensures maximum, uniform color penetration with less fading! \u003cbr\u003e• Guarantees consistent curl patterns and better relaxation of natural curl \u003cbr\u003e• Apply PEQ before every chemical service \u003cbr\u003e• Just $0.06 an application (based on 6-10 pumps for an average application)\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/oceansalonsystems.com\/collections\/perm\/Perm\" data-mce-href=\"https:\/\/oceansalonsystems.com\/collections\/perm\/Perm\"\u003eShop Our Salon Perm Products Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e8.5oz\u003c\/p\u003e","brand":"Tressa","offers":[{"title":"Default Title","offer_id":37744248455330,"sku":"TRSPEQ8","price":10.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/tressa-peq-porosity-equalizer-21448901820578.jpg?v=1652866019"},{"product_id":"copy-of-tresssa-watercolor-classic-intense-metallic-direct-color-shampoo","title":"Tressa Watercolors Classic Direct Color Shampoos","description":"\u003cp\u003eFeatures \u0026amp; Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free, 3-in-1: cleanse, condition and refresh color in one easy step\u003c\/li\u003e\n\u003cli\u003eOur exclusive Reflective Color Enhancers (RCEs) deposit positively charged direct dyes\u003c\/li\u003e\n\u003cli\u003eRCEs combined with hair ’s porosity allow Watercolors to deposit just the right amount of color to keep hair shiny, fresh and vibrant\u003c\/li\u003e\n\u003cli\u003eTones and maintains color treated hair \u003c\/li\u003e\n\u003cli\u003eWatercolors is the only professional color enhancing, conditioning shampoo\u003c\/li\u003e\n\u003cli\u003eUse as a toner or filler to ensure successful color services\u003c\/li\u003e\n\u003cli\u003eAvailable in 8.5oz. bottles; Violet Washe available in 8.5oz. and liter size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/oceansalonsystems.com\/collections\/temporary\/Temporary\" data-mce-href=\"https:\/\/oceansalonsystems.com\/collections\/temporary\/Temporary\"\u003eShop Our Temporary Hair Color Collection\u003c\/a\u003e\u003c\/p\u003e","brand":"Tressa","offers":[{"title":"Classic Wet Sand","offer_id":39793653088418,"sku":"TRWSCWS8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Violet Washe","offer_id":39793653121186,"sku":"TRWSCVW8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Golden Mist","offer_id":39793653186722,"sku":"TRWSCGM8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Mocha Drench","offer_id":39793653219490,"sku":"TRWSCMD8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Wet Brick","offer_id":39793653252258,"sku":"TRWSCWB8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Molten Bronze","offer_id":39793653285026,"sku":"TRWSCMB8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Liquid Copper","offer_id":39793653317794,"sku":"TRWSCLC8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Fluid Fire","offer_id":39793653350562,"sku":"TRWSCFF8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Crimson Splash","offer_id":39793653383330,"sku":"TRWSCCS8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Warm Spice","offer_id":39793653416098,"sku":"TRWSCWAS8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Hazelnut","offer_id":39793653448866,"sku":"TRWSCH8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Cocoa","offer_id":39793653481634,"sku":"TRWSCC8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Black Coffee","offer_id":39793653514402,"sku":"TRWSCBC8","price":12.39,"currency_code":"USD","in_stock":false},{"title":"Classic Clear Color Extending","offer_id":39793653579938,"sku":"TRWSCCL8","price":12.39,"currency_code":"USD","in_stock":true},{"title":"Classic Violet Washe 33oz","offer_id":46733468762274,"sku":null,"price":23.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/tressa-watercolors-classic-direct-color-shampoos-28979271401634.jpg?v=1652814536"},{"product_id":"dennis-bernard-direct-dye-hair-drops","title":"Dennis Bernard MCI Direct Dye Drops","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003emy color in DIRECT DYE HAIR DROPS\u003c\/strong\u003e is the latest in direct-dye technology. This liquid, water-based formula with nano-pigments provide for the ultimate versatility in fashion color creation and maintenance. With an even more VIBRANT color than our shampoos. my color in DIRECT DYE HAIR DROPS works on hair as dark as a level 6.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eINTENSIFYING DIRECT DYE\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBEST RESULTS WILL BE ACHIEVED ON PRE-LIGHTENED HAIR\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"with-icon\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"with-icon__beside\"\u003eBenefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eWater Based Formula\u003c\/strong\u003e - Gives better penetration with no chemical damage or effects to the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColor Hold\u003c\/strong\u003e - CID will prevent color fading and revive the existing shade by depositing color pigments with each application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirect Dye\u003c\/strong\u003e - Gives an intesnsified color made to last\u003c\/p\u003e\n\u003cdiv class=\"with-icon\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cspan class=\"with-icon__beside\"\u003eApplication\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eFor a Pastel Look\u003c\/strong\u003e: After shampooing hair add and mix hair drops into conditioner to deposit color. Use 1-3 HAIR DROPS\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTo Create Maximum Intensity:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUse 4- 10 HAIR DROPS. Apply to hair and work through evenly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Best Results\u003c\/strong\u003e: Allow product to sit on hair for 3 minutes or more. Wash hands immediately after application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur POWERTOOL’s TCS, The Color Stain Remover is recommended to remove any unwanted stains from skin or clothing.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Dennis Bernard","offers":[{"title":"Vibrant Blue","offer_id":42481004347554,"sku":"","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Metallic Silver","offer_id":42481004445858,"sku":"","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/dennis-bernard-my-color-in-direct-dye-drops-vibrant-blue-33799644283042.jpg?v=1660843429"},{"product_id":"dennis-bernard-my-color-in-shampoos","title":"Dennis Bernard MCI Shampoos","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eUse on hair that is pre-lightened from palest blonde to white. To achieve a jewel-tone color: Use on medium blonde to all brown colored and virgin hair with highlights. Additional my color in washes will be needed on darker hair to see results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSulfate, Sodium Chloride, Peroxide, \u0026amp; Paraben Free\u003c\/strong\u003e - Making the shampoo a much healthier and gentler option for your hair as it reduces the amount of breakage and split ends\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLeaves Hair Brighter\u003c\/strong\u003e - Our CIS ingredients will add bold vibrancy back into your hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColor Hold\u003c\/strong\u003e - CIS will prevent color fading and revive your existing shade by depositing color pigments with each wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConditioner Built In\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- With conditioning agents in our formula it will add moisture back into the hair to help smooth strands for a shiny \u0026amp; softer finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOLOR VIBRANCY RESULTS WILL DEPEND ON LIGHTNESS OF HAIR AND NUMBER OF WASHES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor a Pastel Color\u003c\/strong\u003e: Apply to wet hair. Lather 2-3 minutes. Rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor EXTREME Color:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eShampoo additional times to create the depth of color you want.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor An Even More Intense Color\u003c\/strong\u003e, Use my color in Hair Drops direct dye booster.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur POWERTOOL’s TCS, The Color Stain Remover is recommended to remove any unwanted stains from skin or clothing.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Dennis Bernard","offers":[{"title":"Vibrant Blue","offer_id":42484736196770,"sku":"","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Metallic Silver","offer_id":42484736229538,"sku":null,"price":13.95,"currency_code":"USD","in_stock":true},{"title":"Metallic Steel","offer_id":42484795408546,"sku":"","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Metallic Copper","offer_id":42484795932834,"sku":"","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Metallic Rose Gold","offer_id":42484796850338,"sku":"","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Vibrant Red","offer_id":42484797472930,"sku":"","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Vibrant Pink","offer_id":42484798259362,"sku":"","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Vibrant Purple","offer_id":42484798652578,"sku":"","price":13.95,"currency_code":"USD","in_stock":true},{"title":"Metallic Silver 33.8oz","offer_id":43768513331362,"sku":"","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/dennis-bernard-my-color-in-shampoos-33799688487074.jpg?v=1660843970"},{"product_id":"tressa-cutting-edge-cutting-lotion","title":"Tressa Cutting Edge Cutting Lotion","description":"\u003cul\u003e\n\u003cli\u003eKeratin Amino Acids strengthen deep into the cortex\u003c\/li\u003e\n\u003cli\u003eKeratin and silk proteins condition and repair the outer cortex while surface repair technology seals the cuticle and newly cut ends\u003c\/li\u003e\n\u003cli\u003eSuperior cutting \/ detangling performance so every cut is clean and precise\u003c\/li\u003e\n\u003cli\u003eThermal protecting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/oceansalonsystems.com\/collections\/perm\/Perm\" data-mce-href=\"https:\/\/oceansalonsystems.com\/collections\/perm\/Perm\"\u003eShop Our Salon Perm Products Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e8.5oz \u003c\/p\u003e","brand":"Tressa","offers":[{"title":"Default Title","offer_id":43024047341730,"sku":"TRCE8","price":10.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/tressacuttingedge.jpg?v=1683312164"},{"product_id":"copy-of-tressa-fks-functional-keratin-serum","title":"Tressa Perk-It Realzador de rizos","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRejuvenece el cabello naturalmente rizado y con permanente\u003c\/li\u003e\n\u003cli\u003eDomina el encrespamiento y alarga la vida de cada permanente\u003c\/li\u003e\n\u003cli\u003eRetención ligera\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e8.5oz\u003c\/p\u003e","brand":"Tressa","offers":[{"title":"1.25oz","offer_id":43085016596642,"sku":"","price":27.95,"currency_code":"USD","in_stock":true},{"title":"4oz","offer_id":43085016629410,"sku":"","price":61.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/products\/EXCEL.jpg?v=1681833926"},{"product_id":"dennis-bernard-mci-hair-density-thickening-fibers","title":"Dennis Bernard MCI Hair Density \u0026 Thickening Fibers","description":"\u003cp\u003e\u003cspan\u003eartSOLUTIONS™ my Color In Hair Density \u0026amp; Thickening Fibers for Men \u0026amp; Women deliver immediate coverage for thinning areas, blending seamlessly with your natural hair. Crafted from high quality plant based fibers, this lightweight formula instantly adheres and holds securely to strands for a realistic, undetectable finish. Safe for all hair and scalp types, it’s the effortless way to achieve long lasting thicker, fuller looking hair in seconds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cbr\u003eINSTANTLY CONCEALS THINNING AREAS\u003cbr\u003eMicrofibers bond to existing hair to create the appearance of thicker, fuller strands in seconds.\u003cbr\u003e\u003cbr\u003eLONG LASTING, WEATHER RESISTANT HOLD\u003cbr\u003eStays in place through wind, perspiration, and light moisture for dependable, all day coverage.\u003cbr\u003e\u003cbr\u003eVERSATILE AND EASY TO USE\u003cbr\u003eBlends with most hair types and colors; perfect for part lines, root touch ups and covering extension tracks - washes out easily with shampoo.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e\u003cbr\u003eEnsure hair is completely dry before application. Shake the bottle gently over areas of thinning hair, adjusting the amount of fibers as needed for desired coverage. Lightly pat hair to evenly distribute the fibers. Optimal styling results may be achieved with a few applications. Reseal the bottle tightly and store in a cool, dry place when not in use.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFrequently Asked Questions:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eHow do I apply the touch-up product for best results?\u003cbr\u003e\u003cbr\u003eFor best results, apply the color to dry hair in the areas you want to conceal (such as roots or hairline). Be sure to blend gently for a natural finish. Since this is a quick touch-up product, it’s meant for temporary coverage between full color sessions.\u003cslot id=\"details-content\" pseudo=\"details-content\"\u003e\u003c\/slot\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"disclosure__panel has-motion\"\u003e\n\u003cdiv class=\"disclosure__content rte\"\u003e\n\u003cp\u003eHow long does the coverage last and does it wash out?\u003cslot id=\"details-content\" pseudo=\"details-content\"\u003e\u003c\/slot\u003e\u003c\/p\u003e\n\u003cdiv class=\"disclosure__panel has-motion\"\u003e\n\u003cdiv class=\"disclosure__content rte\"\u003e\n\u003cp\u003eThe instant color is temporary and designed to last until you shampoo your hair. It’s great for extending the life of your current color look until your next wash or salon visit. As a quick fix product, it’s not a permanent dye and will wash out with normal shampooing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe instant color is temporary and designed to last until you shampoo your hair. It’s great for extending the life of your current color look until your next wash or salon visit. As a quick fix product, it’s not a permanent dye and will wash out with normal shampooing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dennis Bernard","offers":[{"title":"Black","offer_id":46570246340770,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blonde","offer_id":46570246373538,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":46570258170018,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Light Blonde","offer_id":46570258202786,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Light Brown","offer_id":46570258235554,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Gray","offer_id":46570258268322,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/1_d160803a-e050-4cd5-8cdf-ac8c04bfcc45.webp?v=1770665248"},{"product_id":"dennis-bernard-mci-instant-hair-color-touch-up-powder","title":"Dennis Bernard MCI Instant Hair Color Touch Up Powder","description":"\u003cp\u003e\u003cspan\u003esmartSOLUTIONS™ my Color In Instant Hair \u0026amp; Root Touch Up for Men and Women is a must have tool for effortless, polished confidence anytime, anywhere. Instantly cover root regrowth, fill in thinning areas and perfect your look in seconds. Look great and feel confident all day, every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cbr\u003eProvides long lasting instant hair color coverage for root\/regrowth, hairlines \u0026amp; facial areas.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e\u003cbr\u003eTwist off the puff applicator located at the base of the product. Dab the sponge into the powder, then gently tap along areas of root regrowth or thinning hair. For added coverage. apply a thicker layer where more fullness or color definition is desired . Excellent for head \u0026amp; facial hair coverage.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFrequently Asked Questions:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eHow long does the powder coverage last?\u003cbr\u003e\u003cbr\u003eThe powder provides \u003cstrong\u003elong-lasting color until you wash your hair\u003c\/strong\u003e. It’s a temporary solution that can be used daily and easily washed out with shampoo when you’re ready for your next color treatment.\u003cbr\u003e\u003cslot pseudo=\"details-content\" id=\"details-content\"\u003e\u003c\/slot\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"disclosure__panel has-motion\"\u003e\n\u003cdiv class=\"disclosure__content rte\"\u003e\n\u003cp\u003eWhat is this product and what does it do?\u003cslot pseudo=\"details-content\" id=\"details-content\"\u003e\u003c\/slot\u003e\u003c\/p\u003e\n\u003cdiv class=\"disclosure__panel has-motion\"\u003e\n\u003cdiv class=\"disclosure__content rte\"\u003e\n\u003cp\u003e\u003cspan\u003eThis is a temporary \u003c\/span\u003e\u003cstrong\u003epowder hair color touch-up\u003c\/strong\u003e\u003cspan\u003e designed to instantly cover \u003c\/span\u003e\u003cstrong\u003eroot regrowth, gray hairs, or thinning areas\u003c\/strong\u003e\u003cspan\u003e between color appointments. The powder deposits color that blends with your natural shade, giving a polished, refreshed look in seconds without permanent dye.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe instant color is temporary and designed to last until you shampoo your hair. It’s great for extending the life of your current color look until your next wash or salon visit. As a quick fix product, it’s not a permanent dye and will wash out with normal shampooing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Dennis Bernard","offers":[{"title":"Black","offer_id":46579575259298,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blonde","offer_id":46579575292066,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":46579575324834,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Light Blonde","offer_id":46579575357602,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":46579575390370,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"Grey","offer_id":46579575423138,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/MCIPOWDERTouchUp.webp?v=1770666064"},{"product_id":"dennis-bernard-mci-instant-hair-touch-up-liquid","title":"Dennis Bernard MCI Instant Hair Touch Up Liquid Pen","description":"\u003cp\u003e\u003cspan\u003esmartSOLUTIONS™ my Color In Instant Hair \u0026amp; Root Touch Up liquid instantly conceals gray roots and regrowth, giving you a refreshed look anytime. The dual ended applicator featuring a brush tip for precise touch ups and the sponge tip for broader coverage ensures easy, mess free application. The quick drying, smudge resistant formula blends naturally with your hair color and rinses out effortlessly. Perfect for on-the-go touch ups and all day confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cbr\u003eINSTANTLY CONCEALS THINNING AREAS. Provides long lasting instant hair color coverage\u003cbr\u003eFor root\/regrowth, hairlines \u0026amp; facial areas.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e\u003cbr\u003eUsing the sponge tip, apply with short, gentle strokes for broader coverage. Follow with the brush tip to blend and smooth the color through strands for a seamless, natural finish. Allow a few minutes to dry. Washes out easily.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFrequently Asked Questions:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003eHow do I apply this product for best results?\u003cbr\u003e\u003cbr\u003eApply only to \u003cstrong\u003edry hair\u003c\/strong\u003e on the areas you want to conceal (such as root lines or gray patches). Use the \u003cstrong\u003esponge tip\u003c\/strong\u003e for broader coverage, then refine with the \u003cstrong\u003ebrush tip\u003c\/strong\u003e to blend and smooth the color into your hair for a seamless, natural finish. Let it dry (it dries quickly), and you’re ready to go.\u003cbr\u003e\u003cslot pseudo=\"details-content\" id=\"details-content\"\u003e\u003c\/slot\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"disclosure__panel has-motion\"\u003e\n\u003cdiv class=\"disclosure__content rte\"\u003e\n\u003cp\u003eHow long does the coverage last and will it wash out?\u003cslot pseudo=\"details-content\" id=\"details-content\"\u003e\u003c\/slot\u003e\u003c\/p\u003e\n\u003cdiv class=\"disclosure__panel has-motion\"\u003e\n\u003cdiv class=\"disclosure__content rte\"\u003e\n\u003cp\u003e\u003cspan\u003eThis touch-up formula provides \u003c\/span\u003e\u003cstrong\u003etemporary coverage\u003c\/strong\u003e\u003cspan\u003e that lasts until your next shampoo. It’s designed to wash out easily with regular shampoo, so it’s ideal for refreshing your look on-the-go without committing to permanent color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Dennis Bernard","offers":[{"title":"Black","offer_id":46579592003746,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":46579592069282,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true},{"title":"Medium Brown","offer_id":46579592134818,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0457\/4825\/6930\/files\/MCILIQUIDTouchUp_0fd6859a-4445-4de1-8016-b22e407bac92.webp?v=1770666712"}],"url":"https:\/\/oceansalonsystems.com\/es\/collections\/additive-booster.oembed?page=2","provider":"Ocean Salon Systems","version":"1.0","type":"link"}