Itely

Itely Blossom Direct Hair Color

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Creativity with no limits BLOSSOM is an explosion of color.

BLOSSOM is the triumph of the freedom of creativity. With BLOSSOM your imagination becomes reality.


BLOSSOM is the perfect tool that enables you to create an infinite variety of color combinations; 7 colors and 1 clear to add an unmistakable signature to color services:

Coloring hair also means freedom. The freedom to give free rein to your imagination in the exciting world of color. Coloring hair with no limits and a touch of surprising craziness.

SEMI-PERMANENT DIRECT COLOR based on micro pigments that deposit themselves between the cuticle and the outer layers of the hair fiber.

A PALETTE OF 7 SHADES: use them pure for intense and transgressive looks; mix them together for unexpected plays of color; dilute with CLEAR intensity regulator for ethereal pastel highlights. Do not mix with peroxide. Applied onto bleached hair, subtle or chunky highlights, the result is bright and vibrant color; as if on a blank canvas, you can create kaleidoscopic effects with color. On natural hair (starting from a base 9) it will create surprising highlights. In this case it is recommended to NOT dilute the product with CLEAR.

Duration: from 3 to 20 shampoos.

RESULTS: the intensity of the color can be extremely vibrant or soft and pastel, depending on which shade has been applied, the starting base, how porous the hair is and the quantity of Clear used. The color service leaves the hair extremely luminous and soft. Color fades gradually with washing, without acquiring undesired undertones.

The result can change according to the type of chosen shade, the starting base, the intensity of the color and how porous the hair is.

*The color may last even longer. It depends on the concentration of pigments (if used pure or diluted) and on the condition of the hair.

 

Characteristics

1 Designed to be applied on bleached or very light hair

2 Total freedom and creativity: intense or pastel shades, all bursting with shine

3 Semi-permanent direct color

4 Unused color can be saved for future application

5 Easy and fast to apply

6 Guaranteed shine and luminosity

7 Bright and vivid highlights that are incredibly long-lasting

8 The product has no bleaching effect

9 It does not require the use of peroxide

10 Does not contain ammonia

 

RESEARCH AND DEVELOPMENT

DIRECT MICRO PIGMENTS

Itely Hairfashion laboratories have used micro pigments that can adhere to the outer layers of the hair, deposit themselves between the cuticle and the outer layers of the hair cortex.

These pigments are direct definitives as no oxidizing processes are needed during their application (they do not need to be mixed with oxidizers as traditional dyes do). One must only respect application times.

The delicate formula is enriched with conditioning elements that add extra moisture, shine and silkiness.

FOR AN INTENSE COLOR RESULT: Bleach the hair to level 8. Do a light wash with Chelating Shampoo, pat the hair and dry slightly. Apply the selected Blossom shade directly onto damp hair. Leave for 10-20 minutes depending on the desired intensity of color. Rinse thoroughly before washing with After Color Shampoo and Revivor Pro from the ProColorist Line.

ON LIGHT UNDYED HAIR: To add highlights to undyed hair, apply the selected Blossom shade directly onto dry hair. Leave for 10-40 minutes depending on the desired intensity of the highlight. Rinse thoroughly before washing with After Color Shampoo and Revivor Pro from the ProColorist Line.

ON LIGHT DYED HAIR: To intensify highlights on light dyed hair, apply the selected Blossom shade directly onto dry hair. Check the developing color every 10-15 minutes until the desired result is reached. Rinse thoroughly before washing with After Color Shampoo and Revivor Pro from the ProColorist Line.

CLEAR: Or a pastel color and/or to lighten the end color, mix in a ratio of at least 8 to 1 (8 parts of Clear and one part of the selected Blossom)

NOTE: the quantity of Blossom Clear intensity regulator used influences how long the result lasts on the hair. Increasing dilution leads to the color lasting less time. The intensity of the color is also influenced by application time.

The Blossom Rainbow palette (color chart) includes hair samples in three variations:

  1. the result of direct application of pure color, leaving for 20 minutes;
  2. the result of applying pure color diluted with Clear in a ratio of 1:8 and leaving for 20 minutes;
  3. the result of applying pure color diluted with Clear in a ratio of 1:20 and left for 20 minutes (for a pastel result). The colors shown in the sample chart are the result on hair bleached to at least LEVEL 9.

 

EASY TO APPLY:

Step 1 - apply on clean hair that is nearly dry.

Step 2 - leave for 20 minutes

Step 3 - rinse thoroughly and wash with After Color Shampoo and Revivor Pro from the ProColorist line.

 

Results:

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