Itely

Itely Advanced Contrast

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Advanced Contrast combines the high-lift action and incomparable benefits of EASILY BLOND with the fiery brilliance of ultra-intense toning pigments to deliver the perfect one-step dimensional color service.

Shop Our Salon Hair Lightener & Bleaching Products Collection

Ideal for natural or color-treated hair.
Long lasting, fade resistant toning.
Six vibrant red fashion shades.

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