Itely

Itely Aquarely Permanent Hair Color

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5RI Intense Red Light Brown 5RI Intense Red Light Brown RI- Intense Red 5 IN STOCK

6RI Intense Red Dark Blonde 6RI Intense Red Dark Blonde RI- Intense Red 6 IN STOCK

11AP Arctic Pearl 11AP Arctic Pearl AA, AC, AP- Arctic 11 IN STOCK

11AA Arctic Silver 11AA Arctic Silver AA, AC, AP- Arctic 11 IN STOCK

11AC Arctic Ash 11AC Arctic Ash AA, AC, AP- Arctic 11 IN STOCK

4NI Natural Intense Medium Brown 4NI Natural Intense Medium Brown NI- Natural Intense 4 IN STOCK

5NI Natural Intense Lght Brown 5NI Natural Intense Lght Brown NI- Natural Intense 5 IN STOCK

6NI Natural Intense Dark Blonde 6NI Natural Intense Dark Blonde NI- Natural Intense 6 IN STOCK

7NI Natural Intense Medium Blonde 7NI Natural Intense Medium Blonde NI- Natural Intense 7 IN STOCK

8NI Natural Intense Light Blonde 8NI Natural Intense Light Blonde NI- Natural Intense 8 IN STOCK

9NI Natural Intense Lightest Blonde 9NI Natural Intense Lightest Blonde NI- Natural Intense 9 IN STOCK

7A Intense Orange Blonde 7A Intense Orange Blonde A- Tutti Fruitti 7 IN STOCK

8A Light Orange Blonde 8A Light Orange Blonde A- Tutti Fruitti 8 IN STOCK

8AD Light Gold Orange Blonde 8AD Light Gold Orange Blonde A- Tutti Fruitti 8 IN STOCK

9AD Ultralight Gold Orange Blonde 9AD Ultralight Gold Orange Blonde A- Tutti Fruitti 9 IN STOCK

6T Dark Titian Blonde 6T Dark Titian Blonde T- Titian 6 IN STOCK

7T Med Titian Blonde 7T Med Titian Blonde T- Titian 7 IN STOCK

8T Light Titian Blonde 8T Light Titian Blonde T- Titian 8 IN STOCK

4M Mahogany Medium Brown 4M Mahogany Medium Brown M- Mahogany 4 IN STOCK

5M Mahogany Light Brown 5M Mahogany Light Brown M- Mahogany 5 IN STOCK

6M Mahogany Dark Blonde 6M Mahogany Dark Blonde M- Mahogany 6 IN STOCK

4V Violet Medium Brown 4V Violet Medium Brown V, P, RU- Violet 4 IN STOCK

5V Very Light Brown 5V Very Light Brown V, P, RU- Violet 5 IN STOCK

6P Red Purple Dark Blonde 6P Red Purple Dark Blonde V, P, RU- Violet 6 IN STOCK

7P Red Purple Medium Blonde 7P Red Purple Medium Blonde V, P, RU- Violet 7 IN STOCK

6RU Red Ruby Dark Blonde 6RU Red Ruby Dark Blonde V, P, RU- Violet 6 IN STOCK

7RU Red Ruby Medium Blonde 7RU Red Ruby Medium Blonde V, P, RU- Violet 7 IN STOCK

4R Medium Copper Brown 4R Medium Copper Brown R- Copper 4 IN STOCK

5R Light Copper Brown 5R Light Copper Brown R- Copper 5 IN STOCK

6R Dark Copper Blonde 6R Dark Copper Blonde R- Copper 6 IN STOCK

7R Medium copper blonde 7R Medium copper blonde R- Copper 7 IN STOCK

8R Light copper blonde 8R Light copper blonde R- Copper 8 IN STOCK

6D Dark Gold Blonde 6D Dark Gold Blonde D- Gold 6 IN STOCK

7D Medium Gold Blonde 7D Medium Gold Blonde D- Gold 7 IN STOCK

8D Light Gold Blonde 8D Light Gold Blonde D- Gold 8 IN STOCK

9D Lightest Gold Blonde 9D Lightest Gold Blonde D- Gold 9 IN STOCK

6RF Flaming Red Dark Blonde 6RF Flaming Red Dark Blonde RF, RR- Flaming Red 6 IN STOCK

7RF Flaming Red Medium Blonde 7RF Flaming Red Medium Blonde RF, RR- Flaming Red 7 IN STOCK

7RR Copper Red Medium Blonde 7RR Copper Red Medium Blonde RF, RR- Flaming Red 7 IN STOCK

7RD Medium Gold Copper Blonde 7RD Medium Gold Copper Blonde RD- Autumn 7 IN STOCK

8RD Light Gold Copper Blonde 8RD Light Gold Copper Blonde RD- Autumn 8 IN STOCK

3CH Chocolate Dark Brown 3CH Chocolate Dark Brown CH- Chocolate 3 IN STOCK

4CH Chocolate Medium Brown 4CH Chocolate Medium Brown CH- Chocolate 4 IN STOCK

5CH Chocolate Light Brown 5CH Chocolate Light Brown CH- Chocolate 5 IN STOCK

4CP Chili Pepper Chocolate Brown 4CP Chili Pepper Chocolate Brown CP- Chocolate Chili Pepper 4 IN STOCK

5CP Chili Pepper Chocolate Light 5CP Chili Pepper Chocolate Light CP- Chocolate Chili Pepper 5 IN STOCK

5CA Light Brown Caramel 5CA Light Brown Caramel CA- Caramel 5 IN STOCK

6CA Dark Blond Caramel 6CA Dark Blond Caramel CA- Caramel 6 IN STOCK

7CA Medium Blond Caramel 7CA Medium Blond Caramel CA- Caramel 7 IN STOCK

4CL Amazon Medium Brown 4CL Amazon Medium Brown CL- Colonial 4 IN STOCK

5CL Sandal Light Brown 5CL Sandal Light Brown CL- Colonial 5 IN STOCK

6CL Dark Tan Blond 6CL Dark Tan Blond CL- Colonial 6 IN STOCK

7CL Amber Medium Blonde 7CL Amber Medium Blonde CL- Colonial 7 IN STOCK

8CL Savanah Light Blonde 8CL Savanah Light Blonde CL- Colonial 8 IN STOCK

9CL Sahara Lightest Blonde 9CL Sahara Lightest Blonde CL- Colonial 9 IN STOCK

6K Smokey Dark Blonde 6K Smokey Dark Blonde K- Smoky 6 IN STOCK

7K Smokey Medium Blonde 7K Smokey Medium Blonde K- Smoky 7 IN STOCK

8K Smokey Light Blonde 8K Smokey Light Blonde K- Smoky 8 IN STOCK

9K Smokey Lightst Blonde 9K Smokey Lightst Blonde K- Smoky 9 IN STOCK

10K Smokey Ultralight Blonde 10K Smokey Ultralight Blonde K- Smoky 10 IN STOCK

6B Dark Beige Blonde 6B Dark Beige Blonde B- Beige 6 IN STOCK

7B Medium Beige Blonde 7B Medium Beige Blonde B- Beige 7 IN STOCK

8B Light Beige Blonde 8B Light Beige Blonde B- Beige 8 IN STOCK

9B Lightt Beige Blonde 9B Lightt Beige Blonde B- Beige 9 IN STOCK

4I Medium Brown Matt 4I Medium Brown Matt I- Matt 4 IN STOCK

5I Light Brown Matt 5I Light Brown Matt I- Matt 5 IN STOCK

6I Dark Blonde Matt 6I Dark Blonde Matt I- Matt 6 IN STOCK

7I Medium Blonde Matt 7I Medium Blonde Matt I- Matt 7 IN STOCK

8I Light Blonde Matt 8I Light Blonde Matt I- Matt 8 IN STOCK

9I Lightest Blonde Matt 9I Lightest Blonde Matt I- Matt 9 IN STOCK

10I Ultralight Blonde Matt 10I Ultralight Blonde Matt I- Matt 10 IN STOCK

1C Blue Black 1C Blue Black C- Ash 1 IN STOCK

1B Night Blue 1B Night Blue Black Magic 1 IN STOCK

1V Violet Black 1V Violet Black Black Magic 1 IN STOCK

5C Light Ash Brown 5C Light Ash Brown C- Ash 5 IN STOCK

6C Dark Ash Blonde 6C Dark Ash Blonde C- Ash 6 IN STOCK

7C Medium Ash Blonde 7C Medium Ash Blonde C- Ash 7 IN STOCK

8C Light Ash Blonde 8C Light Ash Blonde C- Ash 8 IN STOCK

9C Lightest Ash Blonde 9C Lightest Ash Blonde C- Ash 9 IN STOCK

10C Ultralight Ash Blonde 10C Ultralight Ash Blonde C- Ash 10 IN STOCK

1N Black 1N Black N- Natural 1 IN STOCK

2N Darkest Brown 2N Darkest Brown N- Natural 2 IN STOCK

3N Dark Brown 3N Dark Brown N- Natural 3 IN STOCK

4N Medium Brown 4N Medium Brown N- Natural 4 IN STOCK

5N Light Brown 5N Light Brown N- Natural 5 IN STOCK

6N Dark Blonde 6N Dark Blonde N- Natural 6 IN STOCK

7N Medium Blonde 7N Medium Blonde N- Natural 7 IN STOCK

8N Light Blonde 8N Light Blonde N- Natural 8 IN STOCK

9N Lightest Blonde 9N Lightest Blonde N- Natural 9 IN STOCK

10N Ultralight Light Blonde 10N Ultralight Light Blonde N- Natural 10 IN STOCK

5II Lght Brown Intense Matt 5II Lght Brown Intense Matt II- Intense Matt 5 IN STOCK

6II Dark Blonde Intense Matt 6II Dark Blonde Intense Matt II- Intense Matt 6 IN STOCK

7II Medium Blonde Intense Matt 7II Medium Blonde Intense Matt II- Intense Matt 7 IN STOCK

8II Light Blonde Intense Matt 8II Light Blonde Intense Matt II- Intense Matt 8 IN STOCK

9II Lightest Blonde Intense 9II Lightest Blonde Intense II- Intense Matt 9 IN STOCK

6CC Dark Blond Intense Ash 6CC Dark Blond Intense Ash CC- Intense Ash 6 IN STOCK

7CC Blonde Intense Ash 7CC Blonde Intense Ash CC- Intense Ash 7 IN STOCK

8CC Light Blonde Intense Ash 8CC Light Blonde Intense Ash CC- Intense Ash 8 IN STOCK

9CC Lightest Blonde Intense Ash 9CC Lightest Blonde Intense Ash CC- Intense Ash 9 IN STOCK

THE ULTIMATE COLOR EXPERIENCE

• 100% white (gray) coverage

• Intense Micro Pigments

• Creamy conditioning base

• Excellent softness of the hair

• Bright, brilliant, long-lasting colors

• Create new shades by mixing

• Easy to use

• Hydrolysate Wheat Proteins

• Two applications per 3.3 oz. Tube

Aquarely's innovative formula is the result of advanced scientific research. This ensures beautiful and healthy hair and scalp. Aquarely offers hairdressers around the world the prefect tool to fully express their creativity and artistry. Hair will have a long-lasting shine, more uniform color and will be healthier, well-nourished and full-bodied, becoming softer more silky and hydrated.

FORMULATION & MIXING 1.

Determine the hair’s Natural Level by referring to the Natural “N” Series Swatches on your AQUARELY Swatch Chart. Remember, you are determining only how light or dark the natural level is and not it’s presence of warmth or ash tones.

2.Choose the Desired Level. Do you wish to match or blend the natural level, lighten or go darker?

If your Natural or current level is not exact or between levels on the “N” Series Swatches, and your Desired Level requires lift, formulate by using the predominant darker level as a starting point. This will allow you to avoid unwanted warmth in the final result.

Now, refer to the Developer Usage Chart to determine the Developer required to achieve the deposit or levels of lightening you require. Simply follow the Natural Level on the side of the chart to the Desired Level on the top of the chart and follow to the point at which they intersect. Use the volume of Developer recommended.

PROCESSING TIMES ARE INDICATED DIRECTLY UNDER THE DEVELOPER USAGE CHART. PROCESSING GUIDELINES ARE EASY TO REMEMBER – JUST ADD 10 MINUTES TO YOUR DEVELOPER VOLUME NUMBER AND YOU’VE GOT IT RIGHT.

AQUARELY WILL NOT OVER-PROCESS, SO THERE IS NO NEED TO WORRY OR RINSE THE PROCESSED SECTION BEFORE THE REMAINING SECTION IS FULLY PROCESSED

THEREFORE, IF YOU ARE USING 2 DIFFERENT VOLUMES IN 2 SEPARATE SECTIONS OF YOUR APPLICATION, PROCESS THE ENTIRE APPLICATION FOR THE PROCESSING TIME OF THE HIGHER VOLUME DEVELOPER.

3.Once you have determined your Desired Level and the proper Developer to use in your color formulation;

                                Refer to the AQUARELY Color Selection Chart to the right >>>

First - Identify the Natural Color Contribution at that level. This is the underlying tonality that naturally occurs in all hair regardless of its degree of warmth or ash tones prior to applying permanent hair color.

Second – Refer to the Color Selection Chart or your AQUARELY Swatch Book to identify the shades that are most suitable to use at your Desired level. Decide if your primary goal is to Refine/Neutralize or to Enhance/Intensify the Natural Color Contribution at that level. Choose the shade or shades recommended for that purpose and feel free to Create your customized and most creative formulas by adding the percentages of secondary Shades that will reflect your PERFECT VISION

MIXING & PROCESSING

AQUARELY Cream is mixed with 1 part color to 1.5 parts developer. (1:1.5)

Squeeze the contents of the tube or tubes into your plastic mixing bowl Blend the cream before adding developer Add Developer in parts for smoothest consistency Apply and Process according to the following instructions:

 

ACTIVE INGREDIENTS

INTENSE MICRO PIGMENTS The Intense Micro Pigments are micro-emulsified nano-pigments able to deeply penetrate into the keratin cavities and bind to the hair fibers. A major advantage which derives from the use of this innovative technology, is the reduction of the already low ammonia content thanks to the small size pigments that requires only a partial opening of the cuticle, thus increasing its cosmeticity


WHEAT PROTEINS Hydrolysed Wheat Proteins play a conditioning and restructuring action, thus protecting the scalp and the capillary fibers, giving softness and smoothness to the hair. In addition, they have effective anti-oxidants properties, reducing the formation of free radicals.


LAVANDER ESSENTIAL OIL The delicate Lavender Essential Oil finds its best application in the capillaries treatment, where the calming and soothing properties allow the use of the decolorizing powder even when applied on the more sensitive scalp.


AQUARELY WITH INTENSE MICRO PIGMENTS is the result of years of scientific studies and collaboration with international research laboratories. The Intense Micro Pigments (IMP) are micro-emulsified nano-pigments able to deeply penetrate into keratin cavities and bind to the hair fibers. Thanks to the smaller dimensions, these IMP effectively penetrate far deeper into the hair fiber resulting in more durable, uniform and brilliant color.

AQUARELY WITH INTENSE MICRO PIGMENTS is the complete answer to all the needs of professional hairstylists everywhere by offering the perfect tool to fully express their creativity and artistic sense.

 

APPLICATION

Option 1 – CONVENTIONAL APPLICATION AQUARELY is applied by brush with standard professional application steps for treatment desired.

Option 2 – ROOTS to ENDS AQUARELY may also be applied ROOTS to ENDS as preferred or needed. This is made possible by AQUARELY’S target sensitive shade calibration and conditioning base that is designed not to over-process or “grab base” unless hair is exceptionally overlyporous.

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