Itely Hair Fashion
Itely Aquarely Classic Permanent Hair Color
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SSB Superlight Biege SSB Superlight Biege SS- Super Light No Level IN STOCK
SSD Superlight Gold SSD Superlight Gold SS- Super Light No Level IN STOCK
SSM Superlight Honey (Original) SSM Superlight Honey (Original) SS- Super Light No Level IN STOCK
SSR Superlight Copper Red SSR Superlight Copper Red SS- Super Light No Level IN STOCK
8U/R Light Blonde Ultrared Copper 8U/R Light Blonde Ultrared Copper U- Ultra Red 8 IN STOCK
7U/RF Blonde Ultrared Fire Red 7U/RF Blonde Ultrared Fire Red U- Ultra Red 7 IN STOCK
7U/RU Blonde Ultrared Ruby Red 7U/RU Blonde Ultrared Ruby Red U- Ultra Red 7
6U/V Dark Blonde Ultrared Violet 6U/V Dark Blonde Ultrared Violet U- Ultra Red 6 IN STOCK
1B Night Blue 1B Night Blue Black Magic 1 IN STOCK
1V Violet Black 1V Violet Black Black Magic 1 IN STOCK
5CA Light Brown Caramel 5CA Light Brown Caramel CH/CA- Chococaramel 5 IN STOCK
7RD Medium Golden Copper Blonde 7RD Medium Golden Copper Blonde RD- Autumn 7 IN STOCK
8RD Light Golden Copper Blonde 8RD Light Golden Copper Blonde RD- Autumn 8 IN STOCK
7A Medium Intensive Orange Blonde 7A Medium Intensive Orange Blonde A- Tutti 7 IN STOCK
8A Light Orange Blonde 8A Light Orange Blonde A- Tutti 8 IN STOCK
8AD Light Gold Orange Blonde 8AD Light Gold Orange Blonde A- Tutti 8 IN STOCK
9AD Lightest Gold Orange Blonde 9AD Lightest Gold Orange Blonde A- Tutti 9 IN STOCK
7RR Copper Red Medium Blonde 7RR Copper Red Medium Blonde RF- Intense Red 7 IN STOCK
4CP Chili Pepper Chocolate Brown 4CP Chili Pepper Chocolate Brown CP- Chocolate Chili Pepper 4 IN STOCK
5CP Chili Pepper Choco Light Brown 5CP Chili Pepper Choco Light Brown CP- Chocolate Chili Pepper 5 IN STOCK
5RI Intense Red Light Brown 5RI Intense Red Light Brown RI- Intense Red 5 IN STOCK
6RI Intense Red Dark Blonde 6RI Intense Red Dark Blonde RI- Intense Red 6 IN STOCK
4R Medium Copper Brown 4R Medium Copper Brown R- Red 4 IN STOCK
5R Light Copper Brown 5R Light Copper Brown R- Red 5 IN STOCK
6T Dark Titian Blonde 6T Dark Titian Blonde T- Titian 6 IN STOCK
7T Medium Titian Blonde 7T Medium Titian Blonde T- Titian 7 IN STOCK
8T Light Titian Blonde 8T Light Titian Blonde T- Titian 8 IN STOCK
4V Violet Medium Brown 4V Violet Medium Brown V- Violet 4 IN STOCK
6P Red Purple Dark Blonde 6P Red Purple Dark Blonde V- Violet 6 IN STOCK
7P Red Purple Medium Blonde 7P Red Purple Medium Blonde V- Violet 7 IN STOCK
4I Medium Brown Matt 4I Medium Brown Matt I- Matt 4 IN STOCK
5I Light Brown Matt 5I Light Brown Matt I- Matt 5 IN STOCK
6I Dark Blonde Matt 6I Dark Blonde Matt I- Matt 6 IN STOCK
7I Medium Blonde Matt 7I Medium Blonde Matt I- Matte 7 IN STOCK
9I Lightest Blonde Matt 9I Lightest Blonde Matt I- Matt 9 IN STOCK
10I Ultralight Blonde Matt 10I Ultralight Blonde Matt I- Matt 10 IN STOCK
6RU Ruby Red Dark Blonde 6RU Ruby Red Dark Blonde V- Violet 6 IN STOCK
7RU Red Ruby Medium Blonde 7RU Red Ruby Medium Blonde V- Violet 7 IN STOCK
4M Mahogany Medium Brown 4M Mahogany Medium Brown M- Mahogany 4 IN STOCK
R3D Red Booster R3D Red Booster Booster No Level IN STOCK
AB Accent Blue AB Accent Blue Accent No Level IN STOCK
AR Accent Red AR Accent Red Accent No Level IN STOCK
AV Accent Violet AV Accent Violet Accent No Level IN STOCK
WR Without Red WR Without Red Accent No Level IN STOCK
AN Accent Neutral AN Accent Neutral Accent No Level IN STOCK
8I Light Blonde Matte 8I Light Blonde Matte I- Matt 8
7URV Blonde Ultra Red Violet 7URV Blonde Ultra Red Violet U- Ultra Red 7
THE ULTIMATE COLOR EXPERIENCE
• 100% white (gray) coverage
• Intense Micro Pigments
• Creamy conditioning base
• Excellent softness of the hair
• Bright, brilliant, long-lasting colors
• Create new shades by mixing
• Easy to use
• Hydrolysate Wheat Proteins
• Two applications per 3.3 oz. Tube
Aquarely's innovative formula is the result of advanced scientific research. This ensures beautiful and healthy hair and scalp. Aquarely offers hairdressers around the world the prefect tool to fully express their creativity and artistry. Hair will have a long-lasting shine, more uniform color and will be healthier, well-nourished and full-bodied, becoming softer more silky and hydrated.
FORMULATION & MIXING 1.
Determine the hair’s Natural Level by referring to the Natural “N” Series Swatches on your AQUARELY Swatch Chart. Remember, you are determining only how light or dark the natural level is and not it’s presence of warmth or ash tones.
2.Choose the Desired Level. Do you wish to match or blend the natural level, lighten or go darker?
If your Natural or current level is not exact or between levels on the “N” Series Swatches, and your Desired Level requires lift, formulate by using the predominant darker level as a starting point. This will allow you to avoid unwanted warmth in the final result.
Now, refer to the Developer Usage Chart to determine the Developer required to achieve the deposit or levels of lightening you require. Simply follow the Natural Level on the side of the chart to the Desired Level on the top of the chart and follow to the point at which they intersect. Use the volume of Developer recommended.
PROCESSING TIMES ARE INDICATED DIRECTLY UNDER THE DEVELOPER USAGE CHART. PROCESSING GUIDELINES ARE EASY TO REMEMBER – JUST ADD 10 MINUTES TO YOUR DEVELOPER VOLUME NUMBER AND YOU’VE GOT IT RIGHT.
AQUARELY WILL NOT OVER-PROCESS, SO THERE IS NO NEED TO WORRY OR RINSE THE PROCESSED SECTION BEFORE THE REMAINING SECTION IS FULLY PROCESSED
THEREFORE, IF YOU ARE USING 2 DIFFERENT VOLUMES IN 2 SEPARATE SECTIONS OF YOUR APPLICATION, PROCESS THE ENTIRE APPLICATION FOR THE PROCESSING TIME OF THE HIGHER VOLUME DEVELOPER.
3.Once you have determined your Desired Level and the proper Developer to use in your color formulation;
Refer to the AQUARELY Color Selection Chart to the right >>>
First - Identify the Natural Color Contribution at that level. This is the underlying tonality that naturally occurs in all hair regardless of its degree of warmth or ash tones prior to applying permanent hair color.
Second – Refer to the Color Selection Chart or your AQUARELY Swatch Book to identify the shades that are most suitable to use at your Desired level. Decide if your primary goal is to Refine/Neutralize or to Enhance/Intensify the Natural Color Contribution at that level. Choose the shade or shades recommended for that purpose and feel free to Create your customized and most creative formulas by adding the percentages of secondary Shades that will reflect your PERFECT VISION
MIXING & PROCESSING
AQUARELY Cream is mixed with 1 part color to 1.5 parts developer. (1:1.5)
Squeeze the contents of the tube or tubes into your plastic mixing bowl Blend the cream before adding developer Add Developer in parts for smoothest consistency Apply and Process according to the following instructions:
ACTIVE INGREDIENTS
INTENSE MICRO PIGMENTS The Intense Micro Pigments are micro-emulsified nano-pigments able to deeply penetrate into the keratin cavities and bind to the hair fibers. A major advantage which derives from the use of this innovative technology, is the reduction of the already low ammonia content thanks to the small size pigments that requires only a partial opening of the cuticle, thus increasing its cosmeticity
WHEAT PROTEINS Hydrolysed Wheat Proteins play a conditioning and restructuring action, thus protecting the scalp and the capillary fibers, giving softness and smoothness to the hair. In addition, they have effective anti-oxidants properties, reducing the formation of free radicals.
LAVANDER ESSENTIAL OIL The delicate Lavender Essential Oil finds its best application in the capillaries treatment, where the calming and soothing properties allow the use of the decolorizing powder even when applied on the more sensitive scalp.
AQUARELY WITH INTENSE MICRO PIGMENTS is the result of years of scientific studies and collaboration with international research laboratories. The Intense Micro Pigments (IMP) are micro-emulsified nano-pigments able to deeply penetrate into keratin cavities and bind to the hair fibers. Thanks to the smaller dimensions, these IMP effectively penetrate far deeper into the hair fiber resulting in more durable, uniform and brilliant color.
AQUARELY WITH INTENSE MICRO PIGMENTS is the complete answer to all the needs of professional hairstylists everywhere by offering the perfect tool to fully express their creativity and artistic sense.
APPLICATION
Option 1 – CONVENTIONAL APPLICATION AQUARELY is applied by brush with standard professional application steps for treatment desired.
Option 2 – ROOTS to ENDS AQUARELY may also be applied ROOTS to ENDS as preferred or needed. This is made possible by AQUARELY’S target sensitive shade calibration and conditioning base that is designed not to over-process or “grab base” unless hair is exceptionally overlyporous.
