Itely Hair Fashion
Itely Colorly Optimus Permanent Hair Color
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1N Black 1N Black (N) Natural 1 IN STOCK
2N Darkest Brown 2N Darkest Brown (N) Natural 2 IN STOCK
3N Dark Brown 3N Dark Brown (N) Natural 3 IN STOCK
4N Medium Brown 4N Medium Brown (N) Natural 4 IN STOCK
5N Light Brown 5N Light Brown (N) Natural 5 IN STOCK
6N Dark Blonde 6N Dark Blonde (N) Natural 6 IN STOCK
7N Medium Blonde 7N Medium Blonde (N) Natural 7 IN STOCK
8N Light Blonde 8N Light Blonde (N) Natural 8 IN STOCK
9N Lightest Blonde 9N Lightest Blonde (N) Natural 9 IN STOCK
10N Ultralight Blonde 10N Ultralight Blonde (N) Natural 10 IN STOCK
1C Blue Black 1C Blue Black (C) Ash 1 IN STOCK
4NI Intense Medium Brown 4NI Intense Medium Brown (NI) Natural Intense 4 IN STOCK
5NI Intense Light Brown 5NI Intense Light Brown (NI) Natural Intense 5 IN STOCK
6NI Intense Dark Blonde 6NI Intense Dark Blonde (NI) Natural Intense 6 IN STOCK
7NI Intense Medium Blonde 7NI Intense Medium Blonde (NI) Natural Intense 7 IN STOCK
8NI Intense Light Blonde 8NI Intense Light Blonde (NI) Natural Intense 8 IN STOCK
9NI Intense Lightest Blonde 9NI Intense Lightest Blonde (NI) Natural Intense 9 IN STOCK
4M Mahogany Medium Brown 4M Mahogany Medium Brown (M) Mahogany 4 IN STOCK
5M Mahogany Light Brown 5M Mahogany Light Brown (M) Mahogany 5 IN STOCK
6M Mahogany Dark Blonde 6M Mahogany Dark Blonde (M) Mahogany 6 IN STOCK
3V Violet Dark Brown 3V Violet Dark Brown (V) Violet 3 IN STOCK
4V Violet Medium Brown 4V Violet Medium Brown (V) Violet 4 IN STOCK
5V Violet Light Brown 5V Violet Light Brown (V) Violet 5 IN STOCK
10PC Ultralight Blonde Peral Ash 10PC Ultralight Blonde Peral Ash (PC) Pearl Ash 10 IN STOCK
9PC Lightest Blonde Pearl Ash 9PC Lightest Blonde Pearl Ash (PC) Pearl Ash 9 IN STOCK
6R Dark Copper Blonde 6R Dark Copper Blonde (R) Copper 6 IN STOCK
7R Medium Copper Blonde 7R Medium Copper Blonde (R) Copper 7 IN STOCK
8R Light Copper Blonde 8R Light Copper Blonde (R) Copper 8 IN STOCK
6RF Flaming Red Dark Blonde 6RF Flaming Red Dark Blonde (RF) Red 6 IN STOCK
5RD Light Golden Copper Brown 5RD Light Golden Copper Brown (RD) Autumn 5 IN STOCK
6RD Dark Golden Copper Blonde 6RD Dark Golden Copper Blonde (RD) Autumn 6 IN STOCK
7RD Golden Copper Blonde 7RD Golden Copper Blonde (RD) Autumn 7 IN STOCK
8RD Light Golden Copper Blonde 8RD Light Golden Copper Blonde (RD) Autumn 8 IN STOCK
5D Light Gold Brown 5D Light Gold Brown (D) Golden 5 IN STOCK
6D Dark Gold Blonde 6D Dark Gold Blonde (D) Golden 6 IN STOCK
7D Medium Gold Blonde 7D Medium Gold Blonde (D) Golden 7 IN STOCK
8D Light Gold Blonde 8D Light Gold Blonde (D) Golden 8 IN STOCK
9D Lightest Gold Blonde 9D Lightest Gold Blonde (D) Golden 9 IN STOCK
6B Dark Beige Blonde 6B Dark Beige Blonde (B) Beige 6 IN STOCK
7B Beige Blonde 7B Beige Blonde (B) Beige 7 IN STOCK
8B Light Beige Blonde 8B Light Beige Blonde (B) Beige 8 IN STOCK
9B Lighest Beige Blonde 9B Lighest Beige Blonde (B) Beige 9 IN STOCK
10B Ultra Light Beige Blonde 10B Ultra Light Beige Blonde (B) Beige 10 IN STOCK
5C Light Ash Brown 5C Light Ash Brown (C) Ash 5 IN STOCK
6C Dark Ash Blonde 6C Dark Ash Blonde (C) Ash 6 IN STOCK
7C Medium Ash Blonde 7C Medium Ash Blonde (C) Ash 7 IN STOCK
8C Light Ash Blonde 8C Light Ash Blonde (C) Ash 8 IN STOCK
9C Lightest Ash Blonde 9C Lightest Ash Blonde (C) Ash 9 IN STOCK
10C Ultralight Ash Blonde 10C Ultralight Ash Blonde (C) Ash 10 IN STOCK
3CH Chocolate Dark Brown 3CH Chocolate Dark Brown (CH) Chocolate 3 IN STOCK
4CH Chocolate Brown 4CH Chocolate Brown (CH) Chocolate 4 IN STOCK
5CH Chocolate Light Brown 5CH Chocolate Light Brown (CH) Chocolate 5 IN STOCK
4CP Chili Pepper Chocolate Brown 4CP Chili Pepper Chocolate Brown (CP) Chocolate Chili Pepper 4 IN STOCK
5CP Chili Pepper Chocolate Light Brown 5CP Chili Pepper Chocolate Light Brown (CP) Chocolate Chili Pepper 5 IN STOCK
4TN Coffee Brown 4TN Coffee Brown (TN) Mediterranean 4 IN STOCK
5TN Light Cocoa Brown 5TN Light Cocoa Brown (TN) Mediterranean 5 IN STOCK
6TN Dark Cinnamon Blonde 6TN Dark Cinnamon Blonde (TN) Mediterranean 6 IN STOCK
7TN Tea Blonde 7TN Tea Blonde (TN) Mediterranean 7 IN STOCK
8TN Light Hazelnut Blonde 8TN Light Hazelnut Blonde (TN) Mediterranean 8 IN STOCK
9TN Lightest Honey Blonde 9TN Lightest Honey Blonde (TN) Mediterranean 9 IN STOCK
10TN Ultralight Gold Blonde 10TN Ultralight Gold Blonde (TN) Mediterranean 10 IN STOCK
6K Smoky dark blonde 6K Smoky dark blonde (K) Smoky 6 IN STOCK
7K Smoky medium blonde 7K Smoky medium blonde (K) Smoky 7 IN STOCK
8K Smoky light blonde 8K Smoky light blonde (K) Smoky 8 IN STOCK
5I Light brown matt 5I Light brown matt (I) Matt 5 IN STOCK
6I Dark blonde matt 6I Dark blonde matt (I) Matt 6 IN STOCK
11AP Arctic Pearl 11AP Arctic Pearl (A) Arctic 11 IN STOCK
11AA Arctic Silver 11AA Arctic Silver (A) Arctic 11 IN STOCK
11AC Arctic Ash 11AC Arctic Ash (A) Arctic 11 IN STOCK
SSA Silver Superlight SSA Silver Superlight (SS) Superlight No Level IN STOCK
SSC Ash Superlight SSC Ash Superlight (SS) Superlight No Level IN STOCK
SSN Natural Superlight SSN Natural Superlight (SS) Superlight No Level IN STOCK
SSM Mahogany Superlight SSM Mahogany Superlight (SS) Superlight No Level IN STOCK
SSL Lavender Superlight SSL Lavender Superlight (SS) Superlight No Level IN STOCK
10CV Ultra Blonde Ash Violet 10CV Ultra Blonde Ash Violet (CV) Ash Violet 10 IN STOCK
7CV Blonde Ash Violet 7CV Blonde Ash Violet (CV) Ash Violet 7 IN STOCK
8CV Light Blonde Ash Violet 8CV Light Blonde Ash Violet (CV) Ash Violet 8 IN STOCK
9CV Lightest Blonde Ash Violet 9CV Lightest Blonde Ash Violet (CV) Ash Violet 9 IN STOCK
10L Lavender Ultra Light Blonde 10L Lavender Ultra Light Blonde (L) Lavender 10 IN STOCK
7L Lavender Blonde 7L Lavender Blonde (L) Lavender 7 IN STOCK
8L Lavender Light Blonde 8L Lavender Light Blonde (L) Lavender 8 IN STOCK
9L Lavender Lightest Blonde 9L Lavender Lightest Blonde (L) Lavender 9 IN STOCK
4CS Chestnut Brown 4CS Chestnut Brown (CS) Chestnut 4 IN STOCK
5CS Light Chestnut Brown 5CS Light Chestnut Brown (CS) Chestnut 5 IN STOCK
6CS Dark Chestnut Blonde 6CS Dark Chestnut Blonde (CS) Chestnut 6 IN STOCK
7CS Chestnut Blonde 7CS Chestnut Blonde (CS) Chestnut 7 IN STOCK
5RF Light Brown Flaming Red 5RF Light Brown Flaming Red (RF) Red 5 IN STOCK
7PC Blonde Pearl Ash 7PC Blonde Pearl Ash (PC) Pearl Ash 7 IN STOCK
8PC Light Blonde Pearl Ash 8PC Light Blonde Pearl Ash (PC) Pearl Ash 8 IN STOCK
7RT Copper Blonde Titian 7RT Copper Blonde Titian (RI) Intense Copper 7 IN STOCK
8RT Light Blonde Orange Copper 8RT Light Blonde Orange Copper (RI) Intense Copper 8 IN STOCK
COLORLY OPTIMUS | It's all about the finish. COLORLY OPTIMUS provides bold and elegant results with a lighter, brighter and warmer finish.
COLORLY OFFERS 96 SHADES IN 20 COLOR SERIES
COLORLY OPTIMUS is technologically superior professional color designed with dedication to hairdressers who are looking for a color that is:
- EASY TO APPLY
- FAST APPLICATION
- LONG LASTING AND PERFECT EVEN COVERAGE
- PLEASANT FRAGRANCE
- PREDICTABLE RESULTS
COLORLY OPTIMUS is designed for the CLIENT who is looking for:
- PERFECT COVERAGE FROM ROOT TO ENDS ON ALL HAIR TYPES
- NATURAL LOOKING & VIVID COLOR
- LONG-LASTING RESULTS
Technological Advantages
Mediterranean Blend is a new technology created by a mix of organic Italian fruit and plant extracts (Grape, Apple, Lemon and Wheat Bran) for skin renewal, greater hair beauty and more color longevity.
- Prepares the hair to accept hair color with great efficacy, allowing COLORLY OPTIMUS to contain an even LOWER percentage of ammonia
- Seals the cuticle after the color reaches its target level, for even greater color longevity. Keeps mineral deposits from entering the hair shaft between services!
- More brilliant shiny final result from root to ends
- Perfect color accuracy and balance
- Application after Application....
Mediterranean Blend technology ALSO works to remove excess buildup and minerals from the hair when the hair color is applied! Bye, bye, mineral deposits. No pre-clarifying treatment needed (in most cases)!
E-PLEX Bond Repair is a proven technology designed to restructure and protect the bonds broken or damaged during the service. E-PLEX Bond Repair also contains 7 precious vegetable oils and butters that strengthen, add shine and protect the hair during the service and after. No additional timing or change in developer required!
E-PLEX Ingredients:
- COCOA butter for nutrients, anti-frizz and moisture
- MANGO butter for anti-oxidants
- OLIVE oil to revive and reinforce the hair
- COTTONSEED oil for nutrients and moisture
- ALMOND oil anti-inflammatory and anti-aging properties
- AVOCADO oil for moisture
- SOYBEAN oil to nourish and protect
E-PLEX Bond Repair advantages
- Rebalance porosity in the hair from root to ends
- Improves strength, maintains volume & eliminates frizz
- Improves brightness and elasticity of hair
- Nourishes the hair to strengthen and improve overall hair health
- Free radical protection for a more vibrant and longer lasting hair color
COLORLY 2020 Cream is mixed with equal parts color (1:1) and developer or 60ml Oxily 2020 Cream for each full 60 ml tube.
COLORLY 2020 SS/Superlight Series Cream is mixed 1½ parts of 40 Volume Oxily 2020 Developer to 1 part color cream or 90ml Oxily 2020 Developer for each full 60ml tube.
Squeeze the contents of the tube or tubes into your plastic mixing bowl
Blend the cream before adding developer
Add Developer in parts for smoothest consistency
Apply and Process according to the following instructions:
APPLICATION: 2 Easy Options
Option 1 – CONVENTIONAL APPLICATION
COLORLY 2020 is applied by brush with standard professional application steps for treatment desired.
Option 2 – ROOTS to ENDS
COLORLY 2020 may also be applied ROOTS to ENDS as preferred or needed. This is made possible by COLORLY 2020’s target sensitive shade calibration and conditioning base that is designed not to over-process or “grab base” unless hair is exceptionally overly-porous.
NOTE: When applying Roots to Ends Application, ITELY recommends the use of PROCOLORIST EQUALIZER to ensure optimum protein to moisture balance and even porosity
FORMULATION & MIXING
EASY, FAST & ACCURATE
- Determine the hair’s Natural Level by referring to the Natural “N” Series Swatches on your COLORLY 2020 Swatch Chart. Remember, you are determining only how light or dark the natural level is and not it’s presence of warmth or ash tones.
- Determine the Target or “Desired” Level. Do you wish to match or blend the natural level, lighten or go darker?
If your Natural or current level is not exact or between levels on the “N” Series Swatches, and your Desired Level requires lift, formulate by using the predominant darker level as a starting point. This will allow you to avoid unwanted warmth in the final result.
Now, refer to the Developer Usage Chart to determine the Oxily 2020 Developer required to achieve the deposit or levels of lightening you require. Simply follow the Natural Level on the side of the chart to the Desired Level on the top of the chart and follow to the point at which they intersect. Use the volume of Oxily 2020 recommended.
PROCESSING TIMES ARE INDICATED DIRECTLY UNDER THE DEVELOPER USAGE CHART. PROCESSING GUIDELINES ARE EASY TO REMEMBER – JUST ADD 10 MINUTES TO YOUR DEVELOPER VOLUME NUMBER AND YOU’VE GOT IT RIGHT.
COLORLY 2020 WILL NOT OVER-PROCESS, SO THERE IS NO NEED TO WORRY OR RINSE THE PROCESSED SECTION BEFORE THE REMAINING SECTION IS FULLY PROCESSED
THEREFORE, IF YOU ARE USING 2 DIFFERENT VOLUMES IN 2 SEPARATE SECTIONS OF YOUR APPLICATION, PROCESS THE ENTIRE APPLICATION FOR THE PROCESSING TIME OF THE HIGHER VOLUME DEVELOPER.
CAUTION: NEVER MIX COLORLY 2020 CREAM WITH DEVELOPERS OR ADDITIVES NOT PART OF THE COLORLY 2020 SYSTEM. Oxily 2020 and 2020 Support Products are formulated with the same and additionally synergistic conditioning and protecting agents that support color penetration, hold, tonal balance and scalp and hair protection.
- Once you have determined your Desired Level and the proper Oxily 2020 Developer to use in your color formulation;
Refer to the COLORLY 2020 Color Selection Chart in this Reference Guide;
First - Identify the Natural Color Contribution at that level. This is the underlying tonality that naturally occurs in all hair regardless of its degree of warmth or ash tones prior to applying permanent hair color.
Second – Refer to the Color Selection Chart or your COLORLY 2020 Swatch Book to identify the shades that are most suitable to use at your Desired level. Decide if your primary goal is to Refine/Neutralize or to Enhance/ Intensify the Natural Color Contribution at that level. Choose the COLORY 2020 shade or shades recommended for that purpose and feel free to Create your customized and most creative formulas by adding the percentages of secondary Shades that will reflect your PERFECT VISION.
About Colorly 2020
Perfect Color
100% Gray Coverage at any level Easy to Formulate and mix Unparalleled Condition, Shine and Manageability Always on Target with tonal and intensity accuracy.
COLORLY 2020 incorporates the most advanced “next generation” pure pigments supported by natural Melanin (nature’s natural pigment) on-target accuracy and tonal balance and maximum color longevity.
This means deeper penetration, consistent color undertones, incomparable tonal balance and intensity throughout the entire hair shaft and color that does not fade to unsightly “off-tones”
Perfect Condition
Naturally Derived Phyto (Plant) Micro-Proteins, Restructuring and Conditioning agents for hair that looks and feels healthier, stronger and more manageable.
COLOLRY 2020 is formulated with Wheat, Silk and Soy Proteins, Coconut Oils and Essential Fatty Acids in a true cream for uncompromising hair and scalp protection and conditioning. Combined with the conditioning agents in Oxily 2020 Developers, Colorly 2020’s conditioning agents condition, strengthen and protect the scalp and hair during and after the color process, resulting in undeniably shinier, healthier and more manageable hair.
Perfect Color Protection
The remarkable superiority of botanical protection COLORLY 2020 is fortified with IT&LY’s exclusive ACP/ADVANCED COLOR PROTECTION COMPLEX®
This exclusive botanically derived color protection and strengthening formula combines nature’s most effective botanical extracts to protect and extend hair color assuring salon fresh color intensity, shine and condition between regularly scheduled salon color services.
INSIDE COLORLY 2020 CREAM, DEVELOPERS AND SUPPORT PRODUCT PERFECT COLOR REQUIRES PERFECT CONDITION & PROTECTION ACP COMPLEX –
The facts revealed about the ULTIMATE COLOR PROTECTION COMPLEX
HELIANTHUS ANNUUS – Derived from SUNFLOWER, Nature’s most protective anti-oxidant and UV filter extends color longevity, condition and vibrancy 4 times more than previous generation chemical compounds.
MELANIN – Derived from Natural Melanin extract – Natures pigment found in human hair cortex, responsible for color and pigmentation. Stabilizes pigment and creates a direct bond.
BISABOLO – Derived from the essential oil of GERMAN CHAMOMILE. Recognized for its effective Anti-Irritant, Anti-Inflammatory and Anti-Microbial properties. Excellent scalp and skin protectant.
LIMNANTHES ALBA – Derived from MEADOWFOAM SEED OIL. Contains 98% fatty acids to add moisture and shine with outstanding oxidative stability.
PHYTO-KERATIN/Micro-Proteins – Plant derived wheat and soy base restructuring agent that bonds and assimilates directly with human hair keratin to strengthen, increase hair resistance and reduce breakage. ACP’s Phyto-Keratin Micro proteins leave hair stronger than virgin natural, non-treated hair.
VITAMIN B5 – Converts to Pantothenic Acid, which becomes integrated into “Coenzyme A” which is vitally important to cellular metabolism. Helps to maintain protein and moisture balance while supporting structural integrity of hair.
SILK PROTEINS – Soft, luxurious and strong structural protein naturally found in silk recognized for its reinforcement and protection of hair fibers.
PROCOLORIST EQUALIZER THE ULTIMATE INSURANCE
EQUALIZER is far more than a Porosity Equalizer. Equalizer is a unique re[1]balancer formulated with a myriad of naturally derived phyto and micro-proteins and moisture balancing ingredients that reintegrate protein and moisture deep into the hair’s structure.
EQUALIZER 2020 is very easy to use. Simply mist the hair in the same manner that you would with any porosity balancing product and apply your color formula directly over.
100% GRAY COVERAGE AT ANY LEVEL
To ensure Optimum Gray Coverage –
- Determine percentage of gray
- If gray is less than 50% and mixed throughout the hair, no adjustment of formulation is necessary. The gray will simply reflect naturally highlighted tones. Exceptions based on personal preference may lead you to adjust to the recommendation immediately following.
- If gray percentage is 50% or more, your formula should include 50% “N”, “TN” or “NI” Series. TN is recommended in formulas seeking warmer (red, gold or combination) –
NOTE: Each of these series as well as others will offer 100% gray coverage when added to a formulation or used alone however these 3 particular series when added to formulation will take on the characteristics of the remaining formula and not mute the desired tonality
PROCESSING SOLUTIONS FOR EXTREMELY RESISTANT HAIR
In most instances, extremely resistant hair is generally identified with white/gray coverage. The fact is, that resistant hair can come in several varieties including wire-like white/gray, extremely fine or extremely coarse textures. In many cases, the resistant hair may be a result of a combination of pigmentation and texture. Either way, even the most effective permanent color and experienced Colorist will occasionally face the challenge of exceptional hair types.
There are 2 very simple and effective options;
OPTION 1 - PRE-SOFTENING WITH HEAT
STEP 1: Apply formula to entire head or retouch área.
STEP 2: Place plastic bag over hair.
STEP 3: Place client under warm, pre-heated dryer for 5 minutes.
STEP 4: Remove client from dryer and remove bag.
STEP 5: Allow client to process at room temperature for the entire processing time recommended for the volume used. THIS TIME IS IN ADDITION TO AND NOT MINUS THE 5 MINUTES SPENT UNDER THE DRYER.
OPTION 2 – COLORLY 2020 NI
COLORLY 2020 NI is specifically formulated to cover extremely resistant hair types. In most cases simply adding 50% of COLORLY 2020 “NI” (at your target level) to your formula will offer outstanding and complete coverage and color longevity. No heat necessary – follow processing times based on volume.
