Itely

Itely Colorly 2020 Permanent Hair Color

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1N Black 1N Black Natural 1 IN STOCK

2N Darkest Brown 2N Darkest Brown Natural 2 IN STOCK

3N Dark Brown 3N Dark Brown Natural 3 IN STOCK

4N Medium Brown 4N Medium Brown Natural 4 IN STOCK

5N Light Brown 5N Light Brown Natural 5 IN STOCK

6N Dark Blonde 6N Dark Blonde Natural 6 IN STOCK

7N Medium Blonde 7N Medium Blonde Natural 7 IN STOCK

8N Light Blonde 8N Light Blonde Natural 8 IN STOCK

9N Lightest Blonde 9N Lightest Blonde Natural 9 IN STOCK

10N Ultralight Blonde 10N Ultralight Blonde Natural 10 IN STOCK

4NI Intense Medium Brown 4NI Intense Medium Brown NI- Natural Intense 4 IN STOCK

5NI Intense Light Brown 5NI Intense Light Brown NI- Natural Intense 5 IN STOCK

6NI Intense Dark Blonde 6NI Intense Dark Blonde NI- Natural Intense 6 IN STOCK

7NI Intense Medium Blonde 7NI Intense Medium Blonde NI- Natural Intense 7 IN STOCK

8NI Intense Light Blonde 8NI Intense Light Blonde NI- Natural Intense 8 IN STOCK

9NI Intense Lightest Blonde 9NI Intense Lightest Blonde NI- Natural Intense 9 IN STOCK

4M Mahogany Medium Brown 4M Mahogany Medium Brown M- Mahogany 4 IN STOCK

5M Mahogany Light Brown 5M Mahogany Light Brown M- Mahogany 5 IN STOCK

6M Mahogany Dark Blonde 6M Mahogany Dark Blonde M- Mahogany 6 IN STOCK

7MR Mahogany Copper Blonde 7MR Mahogany Copper Blonde MB, MR, MP- Florentia 7 IN STOCK

7MB Mahogany Burgundy Blonde 7MB Mahogany Burgundy Blonde MB, MR, MP- Florentia 7 IN STOCK

7MP Mahogany Plum Blonde 7MP Mahogany Plum Blonde MB, MR, MP- Florentia 7 IN STOCK

4V Violet Medium Brown 4V Violet Medium Brown V, P, RU- Violet/Irisee 4 IN STOCK

5V Violet Light Brown 5V Violet Light Brown V, P, RU- Violet/Irisee 5 IN STOCK

10V Ultralight Blonde Violet 10V Ultralight Blonde Violet V, PC, PD- Pearl 10 IN STOCK

9V Lightest Blonde Violet 9V Lightest Blonde Violet V, PC, PD- Pearl 9 IN STOCK

10PC Ultralight Blonde Peral Ash 10PC Ultralight Blonde Peral Ash V, PC, PD- Pearl 10 IN STOCK

9PC Lightest Blonde Pearl Ash 9PC Lightest Blonde Pearl Ash V, PC, PD- Pearl 9 IN STOCK

10PD Ultralight Blonde peral Gold 10PD Ultralight Blonde peral Gold V, PC, PD- Pearl 10 IN STOCK

9PD Lightest Blonde Pearl Gold 9PD Lightest Blonde Pearl Gold V, PC, PD- Pearl 9 IN STOCK

5P Purple Light Brown 5P Purple Light Brown V, P, RU- Violet/Irisee 5 IN STOCK

6P Purple Dark Blonde 6P Purple Dark Blonde V, P, RU- Violet/Irisee 6 IN STOCK

6RU Ruby Red Dark Blonde 6RU Ruby Red Dark Blonde V, P, RU- Violet/Irisee 6 IN STOCK

7FM Tangerine Blonde 7FM Tangerine Blonde FM, FA- Tutti Frutti 7 IN STOCK

7FA Intensive Orange Blonde 7FA Intensive Orange Blonde FM, FA- Tutti Frutti 7 IN STOCK

8FA Light Golden Orange Blonde 8FA Light Golden Orange Blonde FM, FA- Tutti Frutti 8 IN STOCK

9FA Lightest Apricot Blonde 9FA Lightest Apricot Blonde FM, FA- Tutti Frutti 9 IN STOCK

6R Dark Copper Blonde 6R Dark Copper Blonde R- Copper Red 6 IN STOCK

7R Medium Copper Blonde 7R Medium Copper Blonde R- Copper Red 7 IN STOCK

8R Light Copper Blonde 8R Light Copper Blonde R- Copper Red 8 IN STOCK

6RF Flaming Red Dark Blonde 6RF Flaming Red Dark Blonde RF, RR- Flaming Red 6 IN STOCK

7RF Flaming Red Blonde 7RF Flaming Red Blonde RF, RR- Flaming Red 7 IN STOCK

7RR Copper Red Blonde 7RR Copper Red Blonde RF, RR- Flaming Red 7 IN STOCK

6T Dark Titian Blonde 6T Dark Titian Blonde T- Titian 6 IN STOCK

7T Medium Titian Blonde 7T Medium Titian Blonde T- Titian 7 IN STOCK

8T Light Titian Blonde 8T Light Titian Blonde T- Titian 8 IN STOCK

4RD Golden Copper Brown 4RD Golden Copper Brown RD- Autumn 4 IN STOCK

5RD Light Golden Copper Brown 5RD Light Golden Copper Brown RD- Autumn 5 IN STOCK

6RD Dark Golden Copper Blonde 6RD Dark Golden Copper Blonde RD- Autumn 6 IN STOCK

7RD Golden Copper Blonde 7RD Golden Copper Blonde RD- Autumn 7 IN STOCK

8RD Light Golden Copper Blonde 8RD Light Golden Copper Blonde RD- Autumn 8 IN STOCK

5D Light Gold Brown 5D Light Gold Brown D- Gold 5 IN STOCK

6D Dark Gold Blonde 6D Dark Gold Blonde D- Gold 6 IN STOCK

7D Medium Gold Blonde 7D Medium Gold Blonde D- Gold 7 IN STOCK

8D Light Gold Blonde 8D Light Gold Blonde D- Gold 8 IN STOCK

9D Lightest Gold Blonde 9D Lightest Gold Blonde D- Gold 9 IN STOCK

10D Ultralight Gold Blonde 10D Ultralight Gold Blonde D- Gold 10 IN STOCK

1B Night Blue 1B Night Blue Magic Black 1 IN STOCK

1V Violet Black 1V Violet Black Natural 1 IN STOCK

1C Blue Black 1C Blue Black Natural 1 IN STOCK

6B Dark Beige Blonde 6B Dark Beige Blonde B- Beige 6 IN STOCK

7B Beige Blonde 7B Beige Blonde B- Beige 7 IN STOCK

8B Light Beige Blonde 8B Light Beige Blonde B- Beige 8 IN STOCK

9B Lighest Beige Blonde 9B Lighest Beige Blonde B- Beige 9 IN STOCK

7BD Golden Beige Blonde 7BD Golden Beige Blonde BD- Classici 7 IN STOCK

8BD Light Golden Beige Blonde 8BD Light Golden Beige Blonde BD- Classici 8 IN STOCK

5C Light Ash Brown 5C Light Ash Brown C- Ash 5 IN STOCK

6C Dark Ash Blonde 6C Dark Ash Blonde C- Ash 6 IN STOCK

7C Medium Ash Blonde 7C Medium Ash Blonde C- Ash 7 IN STOCK

8C Light Ash Blonde 8C Light Ash Blonde C- Ash 8 IN STOCK

9C Lightest Ash Blonde 9C Lightest Ash Blonde C- Ash 9 IN STOCK

10C Ultralight Ash Blonde 10C Ultralight Ash Blonde C- Ash 10 IN STOCK

3CH Chocolate Dark Brown 3CH Chocolate Dark Brown CH- Chocolate 3 IN STOCK

4CH Chocolate Brown 4CH Chocolate Brown CH- Chocolate 4 IN STOCK

5CH Chocolate Light Brown 5CH Chocolate Light Brown CH- Chocolate 5 IN STOCK

4CP Chili Pepper Chocolate Brown 4CP Chili Pepper Chocolate Brown CP- Chocolate Chili Pepper 4 IN STOCK

5CP Chili Pepper Chocolate Light Brown 5CP Chili Pepper Chocolate Light Brown CP- Chocolate Chili Pepper 5 IN STOCK

4TN Coffee Brown 4TN Coffee Brown TN- Mediterranean 4 IN STOCK

5TN Light Cocoa Brown 5TN Light Cocoa Brown TN- Mediterranean 5 IN STOCK

6TN Dark Cinnamon Blonde 6TN Dark Cinnamon Blonde TN- Mediterranean 6 IN STOCK

7TN Tea Blonde 7TN Tea Blonde TN- Mediterranean 7 IN STOCK

8TN Light Hazelnut Blonde 8TN Light Hazelnut Blonde TN- Mediterranean 8 IN STOCK

9TN Lightest Honey Blonde 9TN Lightest Honey Blonde TN- Mediterranean 9 IN STOCK

10TN Ultralight Gold Blonde 10TN Ultralight Gold Blonde TN- Mediterranean 10 IN STOCK

6K Smoky dark blonde 6K Smoky dark blonde K- Smoky 6 IN STOCK

7K Smoky medium blonde 7K Smoky medium blonde K- Smoky 7 IN STOCK

8K Smoky light blonde 8K Smoky light blonde K- Smoky 8 IN STOCK

9K Smoky lightest blonde 9K Smoky lightest blonde K- Smoky 9 IN STOCK

10K Smoky ultralight blonde 10K Smoky ultralight blonde K- Smoky 10 IN STOCK

5I Light brown matt 5I Light brown matt I- Matt 5 IN STOCK

6I Dark blonde matt 6I Dark blonde matt I- Matt 6 IN STOCK

7I Medium blonde matt 7I Medium blonde matt I- Matt 7 IN STOCK

8I Light blonde matt 8I Light blonde matt I- Matt 8 IN STOCK

9I Lightest blonde matt 9I Lightest blonde matt I- Matt 9 IN STOCK

10I Ultralight blonde matt 10I Ultralight blonde matt I- Matt 10 IN STOCK

6UV Drk Blonde Ultrared Violet 6UV Drk Blonde Ultrared Violet U- Ultra Red 6 IN STOCK

7URV Blonde Ultrared Violet Red 7URV Blonde Ultrared Violet Red U- Ultra Red 7 IN STOCK

7URU Blonde Ultrared Ruby Red 7URU Blonde Ultrared Ruby Red U- Ultra Red 7 IN STOCK

7URF Blonde Ultrared Fire Red 7URF Blonde Ultrared Fire Red U- Ultra Red 7 IN STOCK

8UR Light Blonde Ultrared Copper 8UR Light Blonde Ultrared Copper U- Ultra Red 8 IN STOCK

Colorly 2020 incorporates the most advanced “next generation” pure pigments supported by natural Melanin (nature’s natural pigment) on-target accuracy and tonal balance and maximum color longevity. This means deeper penetration, consistent color undertones, incomparable tonal balance and intensity throughout the entire hair shaft and color that does not fade to unsightly “off-tones”. 2oz

COLORLY 2020 Cream is mixed with equal parts color (1:1) and developer or 60ml Oxily 2020 Cream for each full 60 ml tube.

COLORLY 2020 SS/Superlight Series Cream is mixed 1½ parts of 40 Volume Oxily 2020 Developer to 1 part color cream or 90ml Oxily 2020 Developer for each full 60ml tube.

Squeeze the contents of the tube or tubes into your plastic mixing bowl

Blend the cream before adding developer

Add Developer in parts for smoothest consistency

Apply and Process according to the following instructions:

APPLICATION: 2 Easy Options

Option 1 – CONVENTIONAL APPLICATION

COLORLY 2020 is applied by brush with standard professional application steps for treatment desired.

Option 2 – ROOTS to ENDS

COLORLY 2020 may also be applied ROOTS to ENDS as preferred or needed. This is made possible by COLORLY 2020’s target sensitive shade calibration and conditioning base that is designed not to over-process or “grab base” unless hair is exceptionally overly-porous.

NOTE: When applying Roots to Ends Application, ITELY recommends the use of PROCOLORIST EQUALIZER to ensure optimum protein to moisture balance and even porosity

 

FORMULATION & MIXING

EASY, FAST & ACCURATE

  1. Determine the hair’s Natural Level by referring to the Natural “N” Series Swatches on your COLORLY 2020 Swatch Chart. Remember, you are determining only how light or dark the natural level is and not it’s presence of warmth or ash tones.
  2. Determine the Target or “Desired” Level. Do you wish to match or blend the natural level, lighten or go darker?

If your Natural or current level is not exact or between levels on the “N” Series Swatches, and your Desired Level requires lift, formulate by using the predominant darker level as a starting point. This will allow you to avoid unwanted warmth in the final result.

Now, refer to the Developer Usage Chart to determine the Oxily 2020 Developer required to achieve the deposit or levels of lightening you require. Simply follow the Natural Level on the side of the chart to the Desired Level on the top of the chart and follow to the point at which they intersect. Use the volume of Oxily 2020 recommended.

PROCESSING TIMES ARE INDICATED DIRECTLY UNDER THE DEVELOPER USAGE CHART. PROCESSING GUIDELINES ARE EASY TO REMEMBER – JUST ADD 10 MINUTES TO YOUR DEVELOPER VOLUME NUMBER AND YOU’VE GOT IT RIGHT.

COLORLY 2020 WILL NOT OVER-PROCESS, SO THERE IS NO NEED TO WORRY OR RINSE THE PROCESSED SECTION BEFORE THE REMAINING SECTION IS FULLY PROCESSED

THEREFORE, IF YOU ARE USING 2 DIFFERENT VOLUMES IN 2 SEPARATE SECTIONS OF YOUR APPLICATION, PROCESS THE ENTIRE APPLICATION FOR THE PROCESSING TIME OF THE HIGHER VOLUME DEVELOPER.

CAUTION: NEVER MIX COLORLY 2020 CREAM WITH DEVELOPERS OR ADDITIVES NOT PART OF THE COLORLY 2020 SYSTEM. Oxily 2020 and 2020 Support Products are formulated with the same and additionally synergistic conditioning and protecting agents that support color penetration, hold, tonal balance and scalp and hair protection.

  1. Once you have determined your Desired Level and the proper Oxily 2020 Developer to use in your color formulation;

Refer to the COLORLY 2020 Color Selection Chart in this Reference Guide;

First - Identify the Natural Color Contribution at that level. This is the underlying tonality that naturally occurs in all hair regardless of its degree of warmth or ash tones prior to applying permanent hair color.

Second – Refer to the Color Selection Chart or your COLORLY 2020 Swatch Book to identify the shades that are most suitable to use at your Desired level. Decide if your primary goal is to Refine/Neutralize or to Enhance/ Intensify the Natural Color Contribution at that level. Choose the COLORY 2020 shade or shades recommended for that purpose and feel free to Create your customized and most creative formulas by adding the percentages of secondary Shades that will reflect your PERFECT VISION.

 

 

 

About Colorly 2020

Perfect Color

100% Gray Coverage at any level Easy to Formulate and mix Unparalleled Condition, Shine and Manageability Always on Target with tonal and intensity accuracy.

COLORLY 2020 incorporates the most advanced “next generation” pure pigments supported by natural Melanin (nature’s natural pigment) on-target accuracy and tonal balance and maximum color longevity.

This means deeper penetration, consistent color undertones, incomparable tonal balance and intensity throughout the entire hair shaft and color that does not fade to unsightly “off-tones”

 Perfect Condition

Naturally Derived Phyto (Plant) Micro-Proteins, Restructuring and Conditioning agents for hair that looks and feels healthier, stronger and more manageable.

COLOLRY 2020 is formulated with Wheat, Silk and Soy Proteins, Coconut Oils and Essential Fatty Acids in a true cream for uncompromising hair and scalp protection and conditioning. Combined with the conditioning agents in Oxily 2020 Developers, Colorly 2020’s conditioning agents condition, strengthen and protect the scalp and hair during and after the color process, resulting in undeniably shinier, healthier and more manageable hair.

Perfect Color Protection

The remarkable superiority of botanical protection COLORLY 2020 is fortified with IT&LY’s exclusive ACP/ADVANCED COLOR PROTECTION COMPLEX®

This exclusive botanically derived color protection and strengthening formula combines nature’s most effective botanical extracts to protect and extend hair color assuring salon fresh color intensity, shine and condition between regularly scheduled salon color services.

INSIDE COLORLY 2020 CREAM, DEVELOPERS AND SUPPORT PRODUCT PERFECT COLOR REQUIRES PERFECT CONDITION & PROTECTION ACP COMPLEX –

The facts revealed about the ULTIMATE COLOR PROTECTION COMPLEX

 HELIANTHUS ANNUUS – Derived from SUNFLOWER, Nature’s most protective anti-oxidant and UV filter extends color longevity, condition and vibrancy 4 times more than previous generation chemical compounds.

MELANIN – Derived from Natural Melanin extract – Natures pigment found in human hair cortex, responsible for color and pigmentation. Stabilizes pigment and creates a direct bond.

BISABOLO – Derived from the essential oil of GERMAN CHAMOMILE. Recognized for its effective Anti-Irritant, Anti-Inflammatory and Anti-Microbial properties. Excellent scalp and skin protectant.

LIMNANTHES ALBA – Derived from MEADOWFOAM SEED OIL. Contains 98% fatty acids to add moisture and shine with outstanding oxidative stability.

PHYTO-KERATIN/Micro-Proteins – Plant derived wheat and soy base restructuring agent that bonds and assimilates directly with human hair keratin to strengthen, increase hair resistance and reduce breakage. ACP’s Phyto-Keratin Micro proteins leave hair stronger than virgin natural, non-treated hair.

VITAMIN B5 – Converts to Pantothenic Acid, which becomes integrated into “Coenzyme A” which is vitally important to cellular metabolism. Helps to maintain protein and moisture balance while supporting structural integrity of hair.

SILK PROTEINS – Soft, luxurious and strong structural protein naturally found in silk recognized for its reinforcement and protection of hair fibers.

PROCOLORIST EQUALIZER THE ULTIMATE INSURANCE

EQUALIZER is far more than a Porosity Equalizer. Equalizer is a unique re[1]balancer formulated with a myriad of naturally derived phyto and micro-proteins and moisture balancing ingredients that reintegrate protein and moisture deep into the hair’s structure.

EQUALIZER 2020 is very easy to use. Simply mist the hair in the same manner that you would with any porosity balancing product and apply your color formula directly over.

100% GRAY COVERAGE AT ANY LEVEL

To ensure Optimum Gray Coverage –

  1. Determine percentage of gray
  2. If gray is less than 50% and mixed throughout the hair, no adjustment of formulation is necessary. The gray will simply reflect naturally highlighted tones. Exceptions based on personal preference may lead you to adjust to the recommendation immediately following.
  3. If gray percentage is 50% or more, your formula should include 50% “N”, “TN” or “NI” Series. TN is recommended in formulas seeking warmer (red, gold or combination) –

NOTE: Each of these series as well as others will offer 100% gray coverage when added to a formulation or used alone however these 3 particular series when added to formulation will take on the characteristics of the remaining formula and not mute the desired tonality

PROCESSING SOLUTIONS FOR EXTREMELY RESISTANT HAIR

In most instances, extremely resistant hair is generally identified with white/gray coverage. The fact is, that resistant hair can come in several varieties including wire-like white/gray, extremely fine or extremely coarse textures. In many cases, the resistant hair may be a result of a combination of pigmentation and texture. Either way, even the most effective permanent color and experienced Colorist will occasionally face the challenge of exceptional hair types.

There are 2 very simple and effective options;

OPTION 1 - PRE-SOFTENING WITH HEAT

STEP 1: Apply formula to entire head or retouch área.

STEP 2: Place plastic bag over hair.

STEP 3: Place client under warm, pre-heated dryer for 5 minutes.

STEP 4: Remove client from dryer and remove bag.

STEP 5: Allow client to process at room temperature for the entire processing time recommended for the volume used. THIS TIME IS IN ADDITION TO AND NOT MINUS THE 5 MINUTES SPENT UNDER THE DRYER.

OPTION 2 – COLORLY 2020 NI

COLORLY 2020 NI is specifically formulated to cover extremely resistant hair types. In most cases simply adding 50% of COLORLY 2020 “NI” (at your target level) to your formula will offer outstanding and complete coverage and color longevity. No heat necessary – follow processing times based on volume.

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