Itely ProColorist Silver Shampoo

Sign In or Create an Account
to View Price

Eliminates unwanted yellow tones. Neutralizes graying hair’s tendency to yellow. Brightens the color and adds luminous silver highlights to gray or bleached hair.

A silver shampoo that can be used to help neutralise yellow tones in blond or grey hair. Making the hair appear brighter, more even and cooler toned. Leave on for longer to create a more toned effect. Team with Riflessi silver mask for beautiful toned blonds. Part of the procolorist range.

The advantages

Protect the scalp and hair from the stress of technical services and help the stylist achieve impeccable results. Innovative active ingredients which improve the performance of the service, protecting the scalp and hair. Exclusive Hyalu Colorplex increases the diameter of the hair shaft immediately giving a younger and healthier appearance to the hair.

Choose if

During treatment you are at risk of irritation, itching and redness. You have sensitive skin. You want a bright and lasting color


Better ingredients lead to better results:

PROCOLORIST is formulated with highly effective ingredients which protect the scalp and hair from the stress of technical services and enable the stylist to achieve impeccable results.

HYALU COLORPLEX is derived from hyaluronic acid and penetrates deep into the hair shaft. It offers a repairing effect by smoothing the hair cuticles, immediately providing more intense re[1]flective properties to the hair. The anti-aging properties of hyaluronic acid add body and volume to the hair while taming frizz and unruliness.

AC COLORPLEX is an ultra protective active ingredient based on Melanin and Wasabia Japonica. As an antioxidant it neutralizes damage from free radicals and protects color from fading. With its advanced barrier effect, its defends hair from the oxidizing effect of UV rays. Its powerful moisturizing effect leaves hair surprisingly soft.

SILKY A.S. (Silky Advanced System) is an emulsion based on silk protein with amazing rebuilding power. It untangles and eliminates frizz without breaking hair. Silky A.S. offers advanced conditioning and incredible softness, hair becomes easier to control and style.

Because we care for the health of your hair...

SLES FREE: The absence of Sodium Lauryl Ether Sulfate (SLES) makes the shampoo less aggressive for the scalp and hair, respecting its natural beauty.

PARABEN FREE: The use of latest generation preservatives with low impact on the skin reduces the risk of irritation, itchiness and redness making the product safer to use.

DERMATOLOGICALLY TESTED: PROCOLORIST products are dermatologically tested.


Scientific research provides latest generation ingredients for the cosmetic industry making it possible to create highly effective products and includes packaging which simplifies the hairstylist’s application process and guarantees maximum safety during use.

1− INGREDIENTS: Exclusive Hyalu Colorplex is a special ingredient derived from Hyaluronic Acid. It’s deep moisturizing restructures and protects the hair shaft for excellent long-lasting results.

2− PACKAGING: When faced with a sensitive or irritated scalp, it is important to proceed very delicately. For this you need not only a soothing product, but also one that can by applied delicately and with precision.

PRECISION AND CONTROL: With its soft    silicon tip, the softips cap chosen for the Scalp Protector guarantees a precise application and the utmost control directly on the skin, without scratching.
ITELY Hairfashion is the first company in the haircare sector to use this technology for haircare products.


Phase after phase the scalp is protected and hydrated; the color is vibrant and long-lasting; hair is luminous, full of body and easy to style.


Our research laboratories have perfected a fabulous formula which guarantees the best color protection and beautifully luminous hair: the perfect solution is PROCOLORIST


You may also like

Recently viewed